The concept of co-working spaces is nothing new. But a workspace for freelancers in beauty and fashion, with a fully equipped salon and the chance to be part of a community of like-minded people that will support you to grow your business is truly groundbreaking. That’s the purpose of Hunter Collective, the space created by hairdresser and entrepreneur Lacey Hunter Felton that is changing the landscape for creative professionals in London.

In this interview, she talks about the inspiration to build Hunter Collective, the challenge to juggle business and family and the importance of having a supportive network.

Project M:  What motivated you to create Hunter Collective?
Lacey Hunter Felton: I searched for a space to work from which had the flexibility to choose my hours, freedom to use the brands I love and a fair deal when it came to overheads. I felt very strongly that environment didn’t exist, so I built Hunter Collective, a co-working space for creatives in the beauty and fashion industry. Having like-minded, friendly peers around me, inspired me to push harder and our community has grown organically around us. I feel very proud to be a part of our collective.

Project M:  What are the biggest challenges you have faced so far?
Lacey: Creating a business and a baby simultaneously, means lots of spinning plates and keeping my to-do list short. Staying organised and positive is challenging, but is key to staying in control of your goals. I have learnt a lot in a short space of time but I have realised that the learning doesn’t stop. A personal challenge for me is not saying yes to everything, but to stay focused and on brand.  Knowing what is important and what to spend your time on is key.

Project M:  What advice would you give to those thinking about creating a business?
Lacey: Do your homework. Understand why you are building a business and who it will impact. Critique as you go and don’t be shy to ask questions and gain feedback. Once you have your concept, protect it and be proud of it. I have an incredible business partner who brings skills to HC which balance my own, it’s so important to have good people around you.  I created a network of super positive and encouraging people around Hunter Collective during the build. I believe it’s very important to have that support around when things get real. If you believe in what you are doing and you think it could help people, it must be worth a try.


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