Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Sage in your brand positioning. More about the Sage archetype.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More about the Explorer archetype
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, tangible elements. From logo to product range going through colour palette, website design, packaging and tone of voice, just to name a few, everything the brand makes must be connected to its core values and […]
What success means to you? Despite the misleading ‘working from an exotic beach, making a revenue of 6 or 7 figures’ model, most people will agree that loving what you do, being fairly paid and working flexible hours is a pretty reasonable picture, right? Nicky Raby is an advocate of the latter and built her […]
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.