Brand Storytelling and Archetypes

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Storytelling is the simple act of telling a story. Something that we do since the dawn of times, when tribes gathered around a fireplace to hear and pass them on. Neuroscience explains it as a way for the brain to recognize familiar patterns and create narrative structures that become easy to understand and process. A […]

Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK

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Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) came to founder Priscilla. On the online platform The ConveHERsation, contributors talk about love, relationships, career, feminism and lifestyle, and the discussion continues on the podcast and at regular events to promote honest […]