Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in 2019. But let’s be realistic: you don’t need to do it all at once and definitely don’t need to set unreachable goals. Let’s be reasonable here. Start by rewinding a little bit and […]
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only 18. In this interview she talks about how her relationship with jewellery is intertwined with her family history, the challenges of starting over in London and why listening to your intuition makes all […]
Many fashion students dream of having their own label one day but having the opportunity to setting it up right after fashion school is not very common. That’s exactly what happened to the Croatian designer Staša Randall (pronounced Stasha).Her graduate collection was among the top three at Dreft Fashion Week, in 2014, and one year […]
Storytelling is the simple act of telling a story. Something that we do since the dawn of times, when tribes gathered around a fireplace to hear and pass them on. Neuroscience explains it as a way for the brain to recognize familiar patterns and create narrative structures that become easy to understand and process. A […]
Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) came to founder Priscilla. On the online platform The ConveHERsation, contributors talk about love, relationships, career, feminism and lifestyle, and the discussion continues on the podcast and at regular events to promote honest […]
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised in KBeauty that also guides the consumer on what to purchase is not easy. Until now! Luckyface, the KBeauty e-tail founded by Emilie Le curates the best products in a way that you […]
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.