Archetypes are timeless, cross-cultural symbols that are part of our collective unconscious and create instant identification. They unite image + emotion, working like a compass, always pointing to the brand’s north.The benefits of their application include:
- For customers: a clearer brand image, leading to stronger engagement between the consumer and the brand.
- For companies: by identifying the deep human truth underlying the brand, they understand who they really are, giving meaning to all aspects of the business and providing a consistent, long-run plan to rely on.
What Clients Say
LOVESUT is a multibrand store that sells both British and Brazilian designers. Mirela’s work helped us to truly understand who is our client and what she desires, making the whole design process easier and generating a very positive engagement between customers and the brand, which was reflected in the sales results.
Project M allowed Archana Jewellery to be able to identify the heart and soul of the brand through archetypal branding, providing Archana with its differentiation point from others in the same market niche—a truly unique voice that would help us create a deep emotional connection with our audience.
We are a new online shoe business, needed to engage in social media but had no idea where to start. Since Mirela started working with us, our following has grown significantly. Our posts are strong and consistent and really reflect our brand message. She even took the time to show us how to use each platform effectively. If we could, we would employ her as a full-time member of the team. Would highly recommend her.
When it comes to fashion marketing and brand development, there are loads of others that talk a good game, but Mirela helps you make it happen. She worked closely with me on every step to find out my brand identity. Her work is amazing, she engages 100% in everything. Such an amazing person, she was like a coach for me.
When I started my brand, didn’t know what way to go, but Mirela found out all the right ways. Because of her my brand is giving me great results. We still have lots to do, but I know I am in good hands!
In the current competitive industry, it is really hard to stand out as a fashion brand and remain consistent through trends that change several times a year. Mirela’s unique professional approach and engaged personality have helped OMNISS immensely in drawing the map of brand essence and building the core values of communication with customers. Mirela is not only impressively informed about fashion history, art and culture, but also open-minded, future forward and creative in her approach. Whether you are a start-up that is just laying the foundation and needs supportive and knowledgeable personalized help or an industry veteran navigating around the growing demands of customers in a saturated competitive market, Mirela would be able to put you on the right track. As a business we have gained better understanding of our strengths and weaknesses, as well as a supportive industry friend who is motivated by a desire to help you succeed.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More about the Explorer archetype
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