Archetypes

Who Doesn’t Love Christian Louboutin?


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Two elements are eternally associated with seduction: heels and the colour red. When both are united, what’s the result? Christian Louboutin, of course! His red soles are part of fashion history for over 20 years and have expanded into handbags, men’s accessories and even lipstick and nail polish. It’s not bad for a boy who run away from home at 12 and dropped out of school. While he was figuring out what to do with his life, Louboutin went to work at Parisian cabaret Folies-Bergére and had the greatest inspiration by contemplating the dancers – he was amazed by the way they managed to dance so graciously in heels.

 After a period living in Egypt and India, in the early 1980’s, he came back to Paris and started designing shoes. The first commissioned work was from Charles Jourdan, then Roger Vivier (the creator of the stiletto heel), Chanel and Yves Saint Laurent (who, ironically, he sued for the use of a red sole some 30 years later). The first shop was open in 1992 and soon a very important client was acquired: Princess Caroline of Monaco. It wouldn’t take long to become an international name, especially with a little help from “Sex and the City” and a legion of celebrities toting his shoes in every single red carpet event.

Christian Louboutin says that he creates shoes to “make women sexy, beautiful and have the longest legs”. Even with line expansions, the high heeled red soles are still the most desired object from the designer. With so many elements of seduction, it’s easy to identify Louboutin as the Lover archetype in the primary level: the willing to seduce or experience a great love story. The “Cinderella” inside many women just can’t resist using the shoes to help attract a prince (even if it’s just for one night). So, after all that, how could you not fall in love with Louboutin?

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