Trends

How Chanel 2.55 Bag Inspired a Trend

When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, with gold chain straps turned into a classic. However, along the tweed tailleur, for decades it was associated with rich and elegant ladies who lunch and even though it was very chic, wasn’t exactly cool. Then, in 2005, when it celebrated 50 years and during the it bag fever, Karl Lagerfeld decided that was time to revamp the 2.55 and make it coveted by grandmothers and granddaughters. With marketing campaigns and it girls holding them, it didn’t take long until the bag became as desired as a Birkin or a Kelly.

Ironically, not only Chanel relies on the model to be a best-seller. Many luxury brands got “inspired” and developed bags with gold chain straps and locks (most with the brand logo), rectangular shapes and frontal flap. In a quick search, I found quite a few 2.55 alike, from Gucci to Saint Laurent, from Stella McCartney and Mulberry to Proenza Schouler.

Do you think any of them overcomes the original?

From left to right: Valentino Lock medium, Stella McCartney Falabella shoulder bag, Saint Laurent Monogramme, Proenza Schouler  PS small, Mulberry Lily, Lanvin Jiji small,  Gucci Icon, Chloé Drew, Chanel 2.55 and Coco with the original bag.

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