Archetypal Branding: The Hero
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Sage in your brand positioning. More […]
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More […]
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what […]
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, […]
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]
Mother Teresa and Pope Francis. Princess Diana (after the divorce) and Angelina Jolie (after adopting the 1st child and becoming a UN […]
‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ The iconic quote […]