Better business decisions for
creative founders.
Strategy, coaching and practical guidance to help you turn creative ideas into commercially sustainable businesses.
Hi, I’m Mirela, but you can call me Mimi.
For the past twenty years, I’ve worked with creative founders as an entrepreneur, journalist, teacher, consultant and coach. Over the last six years, I’ve supported more than 800 founders through over 2,000 one-to-one conversations at London College of Fashion.
Across those experiences, I’ve seen how much creativity it takes to start a business and how difficult it can be to decide what to do next.
Building a business is a series of decisions.
Creative founders rarely struggle because they lack ideas. The challenge is making the decisions that turn those ideas into businesses people want, understand and are willing to pay for.
Project M helps you look at the business as a whole and identify what needs attention next, from understanding your customer and clarifying the value you offer to building a viable model and finding the right ways to reach people.
The Project M framework brings these decisions together across five connected areas: desirable, meaningful, viable, discoverable and sustainable for you. It gives you a clearer way to move forward without losing sight of either the business or yourself.
WORK WITH ME
Support for the decisions behind your business
Every founder arrives with a different question. You may be testing an idea, reviewing your business model, clarifying your positioning or trying to find a way forward when everything feels tangled.
Business strategy
Practical support to clarify your offer, positioning, business model and priorities so you can make informed decisions about what comes next.
Coaching
Work through challenges, build confidence and make decisions that reflect your business needs and how you want to work.
Workshops
Practical and engaging sessions for incubators, accelerators and organisations supporting creative founders.
START ME UP
The realities behind building a creative business
Start Me Up is a weekly newsletter about the realities of building a creative business. Drawing on two decades of working with creative founders, I explore the decisions, challenges and recurring patterns behind the journey, sharing practical guidance alongside conversations with founders and industry specialists.
TESTIMONIALS
What are you working on?
Whether you’re developing an idea, reviewing the direction of your business or creating a programme that supports founders, I’d love to hear from you.