Arquétipos e Motivação: Independência
Série de 4 vídeos sobre motivação e arquétipos, o primeiro deles fala sobre a motivação de independência e satisfação, motivação por trás dos arquétipos do Inocente, Explorador e Sábio
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Adapaleno para Combater Acne
O adapaleno é mais um ingrediente para combater acne moderada, com efeito similar ao ácido retinoico. Descubra as indicações, resultados e os produtos que já usei com o ativo.
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Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic with some magic, seen in the well- crafted details, like the imprinted mermaid on the back of each watch and the natural coloured pearls in the jewellery. In this interview, the team at…
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Entrepreneurial Lessons: Carolyn Newman, Hair Colour and Education Consultant
Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of applying hair colour, so after 25 years in the salon business, working for Charles Worthington and L’Oréal Professionnel, she decided to unite her expertise to create her own colour and education consultancy. Here…
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Os Benefícios da Vitamina E para a Pele
A vitamina E é mais um ingrediente cheio de benefícios pela sua ação hidratante e anti-oxidante. Confira para qual tipo de pele ela é mais adequada e quais são os produtos no mercado com o ingrediente. Produtos citados: – SkinCeuticals C E Ferulic – Skinceuticals Resveratrol B E – Body Shop Vitamin E range
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Como Equilibrar Emoção e Razão na Criação da Marca
Branding é a marca em ação então como equilibrar o planejamento estratégico com o conceito da marca e assim construir uma marca com fundamento e valores que são compreendidos e traduzidos em ações práticas.
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Entrepreneurial Lessons: Dr.Om Prawarisa, Founder of OM Skincare
Dr. Om Prawarisa is one of these people who knows what they want to do with their lives since childhood: to create a skincare range. But first she went to learn about the industry working for over a decade with some of the best-known brands in the world, focusing on research and development. During this…
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How to Balance the Emotional and Rational Sides in Brand Building
We have already talked about why branding is an emotional process. Since it is designed to tackle specific emotions, it’s imperative to understand the motivation and meaning behind the brand. But in the process of building a business, the balance between the rational and the emotional sides is the pathway to succeed. The journey usually begins…
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Entrepreneurial Lessons: Andy Jefferies, Co-Founder of Dock & Bay
Reinventing the beach towel. That was the quest of two friends that loved to travel the world and wanted to create a business they could have fun with. That’s how Andy Jefferies and Ben left their corporate jobs to start Dock & Bay. Since the launch, in 2015, the brand has evolved to offer other…