Madre Teresa e o Papa Francisco. A princesa Diana (depois do divórcio) e Angelina Jolie (depois de adotar o 1º filho e virar embaixadora da ONU). O que eles têm em comum? Todos personificam o arquétipo do Prestativo, o símbolo do altruísmo e da vontade de proteger e cuidar dos outros. A associação mais próxima…
When we think about NARS, immediately comes to mind a ton of different colours in sophisticated, minimalist packages, bold ads and cult products. But, did you know that the company started with a simple lipstick range? Back in 1994, makeup artist François Nars created the line for Barneys and it was an instant hit. Soon…
Besides being a classic beauty, (Metropolitan Museum nominated her as the face of the 20th century) and having a striking smile, Christy Turlington-Burns managed to use her celebrity status to charity, when she founded Every Mother Counts. The unforgettable face of Eternity fragrance, yogi and original supermodel is remarkable in every way.
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way….
‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ The iconic quote from ‘Ferris Bueller’s Day Off’ defines the essence of the Jester, the archetype that just want to have fun! The clown, the trickster, the comedian and that friend who is the life of…
“A vida passa muito depressa. Se não pararmos para curti-la de vez em quando, ela escapa das nossas mãos”. A clássica frase de “Curtindo a Vida Adoidado” resume muito bem a essência do Bobo da Corte, o arquétipo que só quer se divertir! Do palhaço, ao malandro, do comediante àquele amigo que tem sempre uma…
Until a few years ago the idea of putting oil in the hair included a vision of greasy, flat strands. Thanks for the success of Moroccanoil and all the technology and research, we are now happy oil users and there’s no shortage of options to choose from at your nearest pharmacy. For a while, my…
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see that it embodies most of fashion, beauty and luxury brands. Chanel, Dior, Saint Laurent, Versace, Estée Lauder, Lancôme, Revlon, Victoria’s Secret and La Perla are among them. Sensuality and love stories make an immediate…
When one of the major jewellery companies in the world decides to expand into the hotel business, you can expect lots and lots of luxury. The London Bulgari Hotel (the others are in Milan, Bali, Dubai, Tokyo, Beijing, Shanghai and Moscow) is located in the heart of Knightsbridge, close to the Hyde Park and Harrods….
Sedução, romance, luxo e beleza. O Amante é o arquétipo que representa a busca por prazer, sofisticação e também por encontros físicos e emocionais. Não é difícil visualizar que a maioria das marcas de moda, beleza e luxo são exemplos do Amante. Chanel, Dior, Saint Laurent, Versace, Estée Lauder, Lancôme, Revlon, Victoria’s Secret e La…