If you have ever stepped into a Paul Smith store probably remembers that feeling of “cabinet of curiosities”: amongst fun objects, photographs, paintings, books etc., one can find tailored suits and smart cut pieces with his unmistakable signature of colourful stripes and irreverent print. The designer embodies the English eccentricity in a way that few others…
Answer quickly: what is the item of clothing that best represents the English weather? The trench coat, of course! And who makes the most iconic trench in the world? Burberry, no doubt. Everyone knows the story, but it’s worth a quick summary: it all started when Thomas Burberry founded a small store in the Hampshire…
Dior and Yves Saint Laurent have a historic relationship. In addition to Yves have worked alongside Christian and being his replacement, the two maisons are icons of French fashion. The similarities definitely exist, but do the brands compete for the same audience? From the archetypical point of view, both are the Lover, which is very…
Freedom, comfort and rebellion are words easily associated with a piece of clothing: a pair of jeans. The most democratic item of our wardrobe is always seen as an integral part of a journey – be it real or imaginary. A teenager discovering life wears jeans, so as the adventurer who has no strings attached….
‘Just do it’. Nike’s slogan says it all. The brand inspires the awakening of an inner athlete in each person. Despite Phil Knight and his coach, Bill Bowerman, initial proposal to offer trainers that would improve performance at fair prices, the name (Nike is the Greek goddess of victory) already showed the company’s potential to…
Audrey Hepburn had breakfast looking at its windows and Charlotte (Kristin Davis), in ‘Sex and the City’, set up a situation for a marriage proposal to happen in front of the store, just to have a romantic story to tell to her future grandchildren. Indeed, it’s hard to find something more romantic and dreamy than…
Art and fashion have a complicated relationship. While some argue that fashion is a form of art, others reject the idea completely. Miuccia Prada is on the second team, which seems ironic since her brand has a very close relation to the arts through the Fondazione Prada and collaborations with filmmakers (Ridley Scott and Roman…
It all started in 1837 when 16 years old Louis Vuitton decided that he wanted to be an artisan and left his family in Asnières to try his luck in Paris as a trunk maker. In 1854 the brand was officially born with a store at Rue Neuve des Capucines. The classic monogram appeared in…
When we think about fast-fashion, there’s no shortage of names: H&M, Zara, Topshop… But until the 1990’s, when the term didn’t even exist, Gap was ‘the’ place to find good quality pieces with very reasonable prices. The American company established in San Francisco, in 1969, by Donald and Doris Fischer, as a multibrand store that…
Everybody knows Stella McCartney’s trajectory: raised on a farm, in England’s countryside, Paul and Linda’s daughter learned to value nature and animals since she was a child. After an internship at Christian Lacroix, while still a teenager, she went to Central Saint Martins to get her degree and her graduation show had friends Kate Moss…