‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ The iconic quote from ‘Ferris Bueller’s Day Off’ defines the essence of the Jester, the archetype that just want to have fun! The clown, the trickster, the comedian and that friend who is the life of…
What began as a simple Italian denim brand, found by friends Renzo Rosso and Adriano Goldshmied in 1978, is now a worldwide company, that sells not only jeans but womenswear, menswear, childrenswear, accessories, fragrances… Diesel is a lifestyle brand who knows how to differentiate itself with powerful messages. In Rosso’s mind (who shortly after became…