Arquétipos e Branding – O Prestativo
O arquétipo do Prestativo simboliza do altruísmo e a vontade de proteger e cuidar dos outros. Como trabalhar seu branding de uma forma positiva e verdadeira?
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Can’t Live Without: Moisturiser
I really can’t get people that say being lazy to apply moisturiser. What? My shower doesn’t end until I slather lotion all over my body! It’s so good to have that feeling of moisturised, smooth skin, why should I waste it? Plus, as I said before, the water here in London is not skin-friendly, so without…
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Archetypes: The Caregiver
Mother Teresa and Pope Francis. Princess Diana (after the divorce) and Angelina Jolie (after adopting the 1st child and becoming a UN ambassador). What do they have in common? They embody the Caregiver archetype, symbol of altruism, caring and protecting others. The closest association is with mothers and fathers but it is present in any…