Today we start a series of posts about the step by step to create a fashion brand. From the business model to marketing strategy, business planning to sales channels and funding, everything you must know before placing your first fabric order will be here! So, you have decided to create a brand. It may be…
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London are willing to turn the shows into a consumer event and are already counting on Tommy Hilfiger, Rebecca Minkoff, Tom Ford and Burberry, among others, adopting the new format. Milan and Paris, as…
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value increasing more than 500% in the last 35 years, following a study by Baghunter. I don’t know if the report is accurate, but it made me think about the relevance of handbags for…