nike

  • Archetypes: The Hero

    ByMirela de Lacerda

    Courage, determination and strength. From Hercules to Superman, going through Luke Skywalker, and all the heroes from comics and fiction, the archetype embodies these values in an inspiring, admirable way. The Hero motivates us to overcome limitations, believe in ourselves, fight for noble causes and make the world a better place. Along courage comes a…

  • Nike’s Heroes

    ByMirela de Lacerda

    ‘Just do it’. Nike’s slogan says it all. The brand inspires the awakening of an inner athlete in each person. Despite Phil Knight and his coach, Bill Bowerman, initial proposal to offer trainers that would improve performance at fair prices, the name (Nike is the Greek goddess of victory) already showed the company’s potential to…