Straight and blunt, slightly layered, combed to one side… There is always a different way to wear bangs! If you are thinking about cutting it (don’t do by yourself!), here are some good inspirations.
Jacqueline Kennedy, later Onassis knew how powerful an image could be. Her posture, smile, delicate gestures, and of course, style, were painstakingly calculated to charm. An icon that keeps inspiring us over a half century later!
On my first days in London I noticed that my current fragrance, Daisy Eau so Fresh, from Marc Jacobs, was very fresh for the city weather. Since I have made a huge change in my life, I thought I needed a scent to seal this new moment. Coincidentally, Burberry had just launched My Burberry, the…
Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in order to create meaning and developing a mindset that will lead to a unique brand.
Ralph Lifshitz grew up in the Bronx, a New York neighbourhood where reality is far from the glamour of the Upper East Side. But it was never an obstacle for him to dream about the lifestyle of traditional WASPs: the beach houses on the outskirts of Boston, Ivy League universities and elite sports such as…
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see that it embodies most of fashion, beauty and luxury brands. Chanel, Dior, Saint Laurent, Versace, Estée Lauder, Lancôme, Revlon, Victoria’s Secret and La Perla are among them. Sensuality and love stories make an immediate…
O que é posicionamento de marca e como fazer? Como usar os arquétipos neste processo? A importância da missão, visão e valores no dia a dia. Análise da concorrência, pesquisa de mercado, determinação de público-alvo, cultura organizacional e alinhamento entre produto e valores da marca.