Straight and blunt, slightly layered, combed to one side… There is always a different way to wear bangs! If you are thinking about cutting it (don’t do by yourself!), here are some good inspirations.
She is so famous that Disney made a cartoon of her in the video of its partnership with Barneys, in 2012. In the backstage of the most prestigious shows she is the chosen one of most labels. Pat McGrath is not a model or designer. She is simply one of the most famous and influential…
Sabinna Rachimova has always been interested in craftsmanship and from an early age learned how to crochet, knit and sew from her grandmother. Years later, her passion became her job when she founded Sabinna, a conscious fashion label made in Europe. In this interview she talks about her first experiences in the industry, the challenges…
At first sight, purple eyeshadow can be a little over the top, especially the bright violet tones. However, if we choose more subdued hues, like aubergine or plum, the result can be more subtle and a great option from the so predictable black smoky eye. Wish List Nars Matte Eyeshadow – Daphne Dior…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
Working from home is one of those things that you either love or hate. I totally believe that adapting to a home office is a matter of personality more than anything. You have to be extremely organized, disciplined and self-motivated, otherwise the chances of turning your living room into chaos are high. As the trend…
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand identity building. If you have read about Chanel, Alexander McQueen, Ralph Lauren etc. and their respective archetypes (Lover, Creator, Ruler), must be wondering: what it means? So let’s go for it! Margaret Mark…