Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning.
More about the Explorer archetype
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Arquétipos e Branding – O Bobo da Corte
O arquétipo do Bobo da Corte é bem-humorado, irreverente, às vezes irônico, e sempre disposto a quebrar as regras em nome da diversão. Como trabalhar seu branding de forma memorável?
The Fashion Critics that Still Matter
For many years, my dream job was to be a fashion journalist to review the shows. By reading the collections critiques and articles about the industry, I got a good part of my fashion culture and a great understanding of the business. However, as you know, things changed drastically in the last decade and the…
Dream Spas: Andaz Maui, Hawaii
Hawaii is definitely on my bucket list, needless to explain why. On the other hand, I loathe the idea of staying in those impersonal mega resorts with thousands of suites and crowds disputing a place by the pool. That’s the reason Andaz Maui, a hotel with all the amenities minus the predictable clichés, is one…
A New Era at Calvin Klein?
If you are old enough to remember the buzz around CK One perfume, will also remember how Calvin Klein ruled the 90s. From CK Jeans campaigns with Kate Moss and Mark Wahlberg, going through the shows that helped define the minimalist aesthetic of the era, and the memorable Obsession and Eternity fragrances ads, the brand…
Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic with some magic, seen in the well- crafted details, like the imprinted mermaid on the back of each watch and the natural coloured pearls in the jewellery. In this interview, the team at…
Dream Spas: Amankila, Bali
You know those beautiful images from idyllic resorts that go around on Pinterest and Instagram? Amankila is featured in many of them! The resort, which name means “calm hill”, is located in one of the most traditional Bali regions, Karangasem, and is an invitation to day dreaming… With 34 independent suites, some with private pools,…