Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning.
More about the Explorer archetype
Similar Posts
Archetypal Branding: The Ruler
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
Pé na Estrada com a Levi’s
Liberdade, conforto e descobertas são palavras facilmente associadas a uma peça de roupa: a calça jeans. O item mais democrático do armário é sempre visto como parte integrante das jornadas – sejam elas reais ou imaginárias. O adolescente que está descobrindo a vida usa jeans, assim como o rebelde/questionador/aventureiro que sai livre pelo mundo. Ambos…
The 5 Essential Steps to Launch a Brand
You may have a myriad of reasons for creating your own fashion brand but regardless of the motivations, the most important thing is to build a strong business from day one. To simplify your entrepreneurial journey, here are 5 essential steps that need to be completed before the launching date: Market research: do an extensive…
How to be a Freelancer in the Creative Industry
Here in the UK, freelancing is on the rise. Since last year there are more 182.000 people working for themselves, with a total of 4.69 million citizens declaring being self-employed. The trend will only grow as the so-called shared economy expands opportunities worldwide and Wi-Fi connections allow us to be online practically everywhere. In fashion…
Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
Want to Try: Rose Water
Have you ever heard about rose water properties? After reading about it, I was curious and did some research only to find out that it’s an ancient beauty ritual! There is some controversy about who started to use it first – Arabs, Indians or Bulgarians – but the fact is they all agree about how…