Archetypes & Branding: The Sage
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Sage in your brand positioning.
More about the Sage archetype.
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Archetypes: The Creator
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there is the archetype in action. The goal is simple: to make a vision take shape, which may happen, for example, in a painting, an architecture project, a clothes collection or even in a…
Can’t Live Without: Vitamin C
We grow up hearing that vitamin C is good to our health and the best thing to prevent a cold. It’s true that eating fruits and vegetables that contain the vitamin is important, as applying it to the skin (but don’t squeeze a lemon and use as a face mask, it doesn’t work like this…)….
Pleasure to Meet: Lumene
Scandi style for fashion and furniture is old news, but what about beauty? Lumene is a brand from Finland, a country that knows a thing or two about cold weather and its effects on the skin… The company was built around the properties of local ingredients, especially the berries (like lingoberry and cloudberry, full of…
Inspirations: Red Nail Polish
When in doubt, choose red! Even with all the trends and tons of colours to pick, red nail polish always makes a statement. It is classic, chic, feminine and a great self-esteem booster! Some suggestions… – Come to Bed Red, Butter London – Dragon, Chanel – Jungle Red, Nars – Red, OPI – Revlon Red,…
Como Criar uma Marca de Moda – Branding
O branding é essencial para uma marca se diferenciar e ter uma imagem consistente. Como desenvolver um branding focado em engajamento emocional com seu público-alvo?
Can’t Live Without: Clay Mask
It is simple and has amazing results. The green clay mask is a hit to absorb excessive oil, reduce the appearance of pores and even exfoliate. All it takes is a tablespoon of clay, some filtered or mineral water and you are ready to go! Back in Brazil, because of the humidity and the heat,…