Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
Amongst the many amazing pictures from Annie Leibovitz’s “Women” exhibition, that I saw a few weeks ago, the most memorable ones to me were from an American Vogue editorial celebrating the millennium with iconic models from the 60’s to the 90’s (November 1999). Seeing Twiggy, Penelope Tree, Lauren Hutton, Paulina Porizkova, Cindy Crawford, Claudia Schiffer,…
Along with the many subjective definitions of luxury – from having time to spare to craftsmanship and rarity – somehow, for the past two decades we got used to its global expansion as an industry. Traditional fashion brands were shaken up while others were resuscitated with the same goal: make consumers, especially those in the…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
I write this post exactly 3 weeks after submitting my master dissertation and 1 week after coming back from Brazil to see my family. Whilst I was planning life after my MA course and how to get a job in fashion branding, working with the subject of my research – archetypes, a desire to get…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More about the Explorer archetype
One of my biggest dilemmas before moving to London was to bring or not my cosmetics. I knew I would be crazy with the entire offer at decent prices. But I also knew I couldn’t shop till I drop because I need to control my money (after all, for now I’m just studying). So I…