Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
We grow up hearing that vitamin C is good to our health and the best thing to prevent a cold. It’s true that eating fruits and vegetables that contain the vitamin is important, as applying it to the skin (but don’t squeeze a lemon and use as a face mask, it doesn’t work like this…)….
As many other people, I believe I was introduced to Tarte through its now cult Cheek Stain, a cream blusher celebrated long before beauty blogs were hype. I got mine years and years ago and to be honest, wasn’t impressed. Maybe the colour was too light for my skin tone and the overall effect was…
Just like most supermodels, Garren doesn’t need a surname to be instantly recognized (FYI is Defazio). He is responsible for the hair of almost every model in the pages of Vogue, has created the iconic looks of Linda Evangelista, and takes care of Amber Valletta, Carolyn Murphy, Natalia Vodianova and Karlie Kloss. Garren also cut…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
Why is so important to research about your real target instead of just having an aspirational idea of a consumer profile?
Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless to say, none of them is addressing the real consumer, thus the brand is not communicating effectively. It’s a common mistake in the brand building process: you have an idea, develop a concept and…