Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and adored by consumers. At some point, they understood that a meaningful brand needs to establish emotional engagement with consumers. When we think about each one of them, memories and feelings are immediately ignited….
Retinoids are part of my life since I was a teenager as I visited the dermatologist for the first time searching for acne treatments. Along came the habit of wearing sunscreen every day to avoid dark spots (recent studies show no relation between retinoid and skin pigmentation with sun exposure, nevertheless, sun protection is a…
Snapchat is the social media everyone is talking about. With a fast growth, constant innovation and an average of 10 billion video views per day (!) it won’t be long until it steals Instagram’s status as a social media darling. If you have a brand or want to brand yourself on Snapchat, here is a…
The friend who is always there for us, the girl next door, the regular worker and the model citizen. All of them are images of ‘normal’ people whom we can identify with and the perfect translation of the Every Person archetype: a realistic, empathetic, no-fuss kind, always looking for companionship, since its basic desire is…
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London are willing to turn the shows into a consumer event and are already counting on Tommy Hilfiger, Rebecca Minkoff, Tom Ford and Burberry, among others, adopting the new format. Milan and Paris, as…
The Seychelles islands are one of the most exclusive getaways in the world. The breath taking Indian Ocean paradise has 115 islands but only 14 are open for tourists, which means a very restricted amount of hotels, most of them for a very upscale kind of customer. No wonder Prince William and Kate Middleton spent…