Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
When I moved to London, I had to control myself to not go crazy with beauty products. With so many options at reasonable prices, every trip to Boots, Superdrug, Space NK or a department store was a real danger. As my student budget limited my spending power, I had to think carefully and compare before…
If you are into healthy eating must probably have heard about the importance of probiotics, the good bacteria found in yoghurts and other fermented foods, like kombucha and kefir. There is scientific evidence that they help our digestion and even boost immunity. Now, research points out to probiotics being powerful ingredients in skincare! Even though…
Last but not least: let’s talk about branding! There are many strategies to create the brand identity and I have posted about successful cases, following the concept of archetypes (foundation of my work as brand strategist). In a nutshell, branding is related to build, manage and differentiate a brand in order to have the client…
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
So, you decided to have your own business but don’t have a clue about how to start? Charly Lester and Caroline Brealey went through all the rough paths of being an entrepreneur when then started out. That’s why they created A League of Her Own, a membership community to help women set and develop…
There is a theory that says a trend always comes back 20 years later. So, if in the Nineties the Seventies were all the rage and in the 2000s we embraced the Eighties forgiving the bad taste, this decade follows the rules and has been seeing a Nineties redux not only in fashion but in…