Archetypal Branding: The Ruler
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
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Are We Having a Fashion Overdose?
It was the big debate of 2015 and so far you are probably tired of reading about it: the alarming pace of fashion was the great culprit in the Dior-Raf Simons separation, social media is making the industry rethink its calendar (a few examples: New York Fashion Week is considering turn into a consumer-targeted event,…
Gerações e Branding: Millennials
Esta é uma série de vídeos sobre como é o comportamento das principais gerações de consumidores nascidos entre o pós II guerra e o início do século 21. Vamos falar dos millennials?
The Journey of Louis Vuitton
It all started in 1837 when 16 years old Louis Vuitton decided that he wanted to be an artisan and left his family in Asnières to try his luck in Paris as a trunk maker. In 1854 the brand was officially born with a store at Rue Neuve des Capucines. The classic monogram appeared in…
Dream Spas: Essere, Tuscany
Oh, Tuscany… What about travelling to one of the most beautiful regions in Italy, stay in a castle and be pampered for a couple of days? The Essere spa at the Castello di Casole offers the best therapies, made with local ingredients in a space previously occupied by a wine cellar. Of course grapes are…
S.O.S Entrepreneurs
You may still be planning your journey into entrepreneurship or have decided to take the plunge and go after a dream or life project. Regardless of your stage, knowing that you are not alone and there is plenty of support out there is comforting and encouraging. For the past couple of months, I have gone…
A Poderosa Animale
A mulher Animale é facilmente reconhecível. Ela é poderosa, segura de si e não tem vergonha da sua sensualidade. A marca carioca fundada pelos irmãos Roberto, Claudia e Gisella Jatahy em 1991 é um dos cases mais bem sucedidos do varejo brasileiro nas últimas décadas e hoje conta com mais de 60 lojas próprias e…