Archetypal Branding: The Caregiver
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
Não importa se a empresa é startup ou já estabelecida, a cultura organizacional é importante porque ela é um reflexo interno de tudo que a empresa é e acredita. Então como implementá-la de forma eficiente?
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value increasing more than 500% in the last 35 years, following a study by Baghunter. I don’t know if the report is accurate, but it made me think about the relevance of handbags for…
Todo mundo que estuda um pouquinho de história da moda conhece a trajetória de Coco Chanel: a menina órfã de mãe, que foi abandonada pelo pai num convento, queria ser cantora mas seus talentos como costureira acabaram abrindo as portas para ela mudar radicalmente de vida e transformar pra sempre o jeito das mulheres se…
When we think about NARS, immediately comes to mind a ton of different colours in sophisticated, minimalist packages, bold ads and cult products. But, did you know that the company started with a simple lipstick range? Back in 1994, makeup artist François Nars created the line for Barneys and it was an instant hit. Soon…
The cinematic views of the English countryside are a perfect excuse to stay at Grayshott. The spa, founded over 40 years ago and voted by Condé Nast Traveller as one of the world’s top 20, is ideal for a city break as it is located just 1 hour away from London. With only 59 bedrooms…
Just do it. O slogan da Nike diz tudo. A marca inspira a alma de atleta que existe em cada pessoa. Apesar da proposta inicial de Phil Knight e de seu treinador, Bill Bowerman, de oferecer tênis que melhorassem o desempenho na corrida a preços justos, o nome (Niké é a deusa grega da vitória)…