In 1921, when the cosmetic industry couldn’t even imagine the concept of natural beauty, Rudolf Steiner and Ita Wegman joined forces to create a company that followed the anthroposophical principles, i.e, integrating body, mind and soul. In the Switzerland HQ, they created a biodynamic garden to grow everything they needed. Ground breaking, isn’t? The name…
Scandi style for fashion and furniture is old news, but what about beauty? Lumene is a brand from Finland, a country that knows a thing or two about cold weather and its effects on the skin… The company was built around the properties of local ingredients, especially the berries (like lingoberry and cloudberry, full of…
As Benefit, Tarte and Urban Decay, Too Faced is one of those brands that believe makeup should be a tool to boost self-esteem. One of the founders, Jerrod Blandino, started the company by mixing ingredients in his kitchen and testing them on friends. It worked so well that his partner, Jeromy Johnson, who already had…
As many other people, I believe I was introduced to Tarte through its now cult Cheek Stain, a cream blusher celebrated long before beauty blogs were hype. I got mine years and years ago and to be honest, wasn’t impressed. Maybe the colour was too light for my skin tone and the overall effect was…
The Tinted Moisturizer, Secret Camouflage and Lip Kisses (I’m a fan!) from Laura Mercier are absolute hits with makeup fans and awarded many times by beauty experts. Nothing bad for someone who wanted to study art and ended up doing art on faces! When Laura left the Provence and moved to Paris, the art school…
Uriage is another French pharmacy brand that I love! As other companies, it was built around thermal water, from the city of Uriage, close to Grenoble. For about 200 years, the local water properties are known to relieve common skin problems and until this day, the region is the fourth best thermal source in…
She was raised among cosmetics and fragrances and was the style director of her grandmother’s company for years. It was more than natural for Aerin Lauder to take inspiration from Estée Lauder and create a brand where makeup and fragrances have a key role. Launched in 2011, Aerin reflects the lifestyle of its founder, extending to…
Smashbox has an intimate relationship with fashion and movies. The founders, brothers Davis and Dean, are great-grandsons of Max Factor, the legendary makeup artist that was responsible for the faces of all Hollywood stars and created the famous brand. Back in 1990, they created Smashbox Studios, a mix of studio, model agency and…
Although it’s not as popular as La Roche Posay, Vichy and Avène, Lierac is the typical French pharmacy brand, one that combines efficacy with sensory experiences. It was established in 1975 by a cosmetic doctor and was the first one dedicated to correct the signs of ageing on the face and body. The range includes products…
My first contact with Boscia products was in New York, in 2012, as one of those incredible samples you receive at Sephora. When I tried the charcoal based Detoxifying Black Cleanser I was amazed and immediately went online to search about the California brand. Boscia means Botanical Science with Advanced technology and it was originally developed in Japan,…