Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way….
Many fashion students dream of having their own label one day but having the opportunity to setting it up right after fashion school is not very common. That’s exactly what happened to the Croatian designer Staša Randall (pronounced Stasha).Her graduate collection was among the top three at Dreft Fashion Week, in 2014, and one year…
Esta é uma série de vídeos sobre como é o comportamento das principais gerações de consumidores nascidos entre o pós II guerra e o início do século 21. Para começar os baby boomers!
A few years ago, Revlon went through a makeover thanks to Gucci Westman, the makeup artist who updated the brand image and introduced new, covetable products. She left the post in 2015, after 7 years helping creating campaigns with the likes of Emma Stone, Olivia Wilde and Halle Berry. It wasn’t her first time as…
As Chanel Vamp, M.A.C Spice lip liner was one of those beauty icons of the 1990s. It’s still a hit 20 and so years later and for many makeup artists, editors and fans the perfect nude colour. The only uncool thing was that hideous trend of lining up the lips with a brighter or no…
Cindy Crawford is the best definition of a supermodel = models who made fame and fortune during the 1980s and 90s and have the superpower of becoming more beautiful as time goes by! Her beauty mark, incredible sex appeal and down to earth attitude are simply unmistakable! Ps: her daughter Kaia is proving that this supermodel thing definitely…