Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
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Brands We Love: Shiseido
For over 140 years, Shiseido has been associated with the ideal of Asian beauty: flawless skin and the high standards of Japanese products. A quick look on the packaging and ads reveals that the values of innovation, technology and integration, set by founder Arinobu Fukuhara are still active and strong. He was a pharmacist and…
Open Letter to Miuccia Prada
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a career in fashion. I was a teenager back in the 1990s, when a new world was revealed through the pages of Vogue – and Prada was one the central characters. That vintage-quirky-intellectual look…
Stylist, a Hope for Women’s Magazines
A couple of weeks ago, I wrote about my disappointment with Vogue and fashion magazines in general. But there are exceptions! Stylist, as you probably know, is a weekly publication about fashion, beauty, decor, travel, people and women’s issues (the same as others, in theory). Did I mention it is a pleasure to read? With little…
Best of: Red Lipstick
Everybody has a favourite red lipstick and for a while, mine was Guerlain Rouge G Gigi, a pinkish-red with blue undertones that is perfection. Then, I tried Tom Ford Cherry Lush and it got serious competition. As the name says, the cherry hue is exactly the kind of red I like, and the texture, the lasting…
Inspiration: Purple Eyeshadow
At first sight, purple eyeshadow can be a little over the top, especially the bright violet tones. However, if we choose more subdued hues, like aubergine or plum, the result can be more subtle and a great option from the so predictable black smoky eye. Wish List Nars Matte Eyeshadow – Daphne Dior…
How to Create a Social Media Strategy
You can be either a startup or an established company but social media is, for sure, a crucial part of your marketing. I know that everyone and their mother is tired of hearing about the importance of having a direct channel with clients and its potential reach, however, this doesn’t mean that random posts with…