Archetypal Branding: The Magician
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Magician in your brand positioning.
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Sound Branding
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that have already become standard and there are good examples out there. One of the first lectures I had in the MA course was specifically about sensory experience with sounds – and I’m not…
Nike’s Heroes
‘Just do it’. Nike’s slogan says it all. The brand inspires the awakening of an inner athlete in each person. Despite Phil Knight and his coach, Bill Bowerman, initial proposal to offer trainers that would improve performance at fair prices, the name (Nike is the Greek goddess of victory) already showed the company’s potential to…
The Essence of Chanel
Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in a nunnery by her father, she aspired to be a singer, but her skills as seamstress ended up opening the doors to a new and prestigious life, and to change forever the way…
Best of: Moisturisers for Sensitive Skin
Both Uriage Roséliane Crème Anti-Rougers and La Roche Posay Rosaliac AR Intense are targeted for sensitive skin, with ingredients formulated to calm it down. They can also help in the treatment of rosacea or to relieve the appearance of those small red veins around the nose area (my case) The first one that I tried…
Entrepreneurial Lessons: Staša Randall, Founder of STAŠA
Many fashion students dream of having their own label one day but having the opportunity to setting it up right after fashion school is not very common. That’s exactly what happened to the Croatian designer Staša Randall (pronounced Stasha).Her graduate collection was among the top three at Dreft Fashion Week, in 2014, and one year…
Beauty Dilemmas: Water Quality – Part 2
I’ve already told you here about my dilemma with the effects of water on the hair and skin. Before moving to London I knew I would have to buy a shower filter to remove chlorine and other metals from the water, which here is so heavily treated that dishes (and everything else you wash) gets…