Archetypal Branding: The Revolutionary
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
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My Burberry: My London Smell
On my first days in London I noticed that my current fragrance, Daisy Eau so Fresh, from Marc Jacobs, was very fresh for the city weather. Since I have made a huge change in my life, I thought I needed a scent to seal this new moment. Coincidentally, Burberry had just launched My Burberry, the…
Beauty Dilemmas: Hair vs Weather
You know that beautiful, smooth, shining, silky and bouncing hair from shampoo commercials? For me it has always been perfectly achiavable. That’s probably the reason my quest for perfect hair never ends. I’ve written here about my hair dryer detox, which was deepened after my move to London. Now I almost never use it, only…
Want to Try: Rose Water
Have you ever heard about rose water properties? After reading about it, I was curious and did some research only to find out that it’s an ancient beauty ritual! There is some controversy about who started to use it first – Arabs, Indians or Bulgarians – but the fact is they all agree about how…
Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and not always find what we want. Enters Huedash, a customer engagement tool that help brands turn customers into active, authentic and relatable influencers. It’s simply the future of e-commerce, as its co-founder Vilija…
Mind The Gap
Quando a gente pensa em fast fashion, não faltam opções: H&M, Zara, Topshop… Só que até os anos 90, quando o termo nem existia ainda, a resposta para roupas de qualidade razoável e preços camaradas era uma só: Gap. Antes de se tornar a rainha do varejo americano, a empresa fundada em São Francisco, em…
Workshop de Branding Arquetípico no Brasil
Detalhes sobre o workshop de “Branding Arquetípico: Construção de Marca Emocionais” no Brasil, em dezembro de 2018. Todos as informações para fazer sua inscrição estão no site do Instituto Rio Moda