Archetypal Branding: The Revolutionary
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Revolutionary in your brand positioning.
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The Perfect World of Stella McCartney
Everybody knows Stella McCartney’s trajectory: raised on a farm, in England’s countryside, Paul and Linda’s daughter learned to value nature and animals since she was a child. After an internship at Christian Lacroix, while still a teenager, she went to Central Saint Martins to get her degree and her graduation show had friends Kate Moss…
Arquétipos e Branding – O Herói
Coragem, determinação e força. De Hércules ao Super-Homem, passando por Luke Skywalker e todos os heróis dos romances e histórias em quadrinhos, o arquétipo incorpora esses valores de uma forma inspiradora e admirável. Como aplica-lo no branding da sua marca?
Dream Spas: Sha Wellness Clinic, Spain
The name says it all. Sha Wellness Clinic, a resort spa in Villa de Altea, Spain, is the place to go if you are looking for the whole package. Macrobiotic food, yoga, tai-chi, acupuncture, reflexology and hydrotherapy are the highlights but you’ll surely be impressed by the architecture displaying pools, waterfalls and many relaxing areas…
Entrepreneurial Lessons: Adriana Chede, Jewellery Designer
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only 18. In this interview she talks about how her relationship with jewellery is intertwined with her family history, the challenges of starting over in London and why listening to your intuition makes all…
Snapchat: How to Use
Snapchat is the social media everyone is talking about. With a fast growth, constant innovation and an average of 10 billion video views per day (!) it won’t be long until it steals Instagram’s status as a social media darling. If you have a brand or want to brand yourself on Snapchat, here is a…
Dream Spas: Amanjena, Morocco
If you love an exotic destination, your next trip must be to Amanjena, in Morocco. First of all, the resort transports you to a Hollywood picture. Or makes you feel like part of Yves Saint Laurent or Talitha Getty ‘s squad in the 1970s. So cool. Anyway, it is located in Marrakesh and the villas…