Archetypal Branding: The Hero
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
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Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only 18. In this interview she talks about how her relationship with jewellery is intertwined with her family history, the challenges of starting over in London and why listening to your intuition makes all…
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Estratégias simples para planejar o storytelling e comunicar sua mensagem de uma forma autêntica e consistente.
Archetypes & Branding: The Sage
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Sage in your brand positioning. More about the Sage archetype.
How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands More about Jung’s archetypes here:
Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
Cadê a Criatividade da Moda?
Quando os primeiros sinais da crise econômica começaram a aparecer com força, muitos analistas do setor das artes diziam que períodos difíceis são muito desafiadores em termos de criatividade e anunciavam que boas surpresas iam aparecem. Bem, falo setor das artes de uma forma genérica, que englova moda, cinema, literatura, design e afins, apesar que…