Archetypal Branding: The Hero
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Hero in your brand positioning.
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Brands We Love: RoC
First of all, I’d like to say that saddens me a lot that RoC is not widely available in the UK because among all the French pharmacy brands I’ve tried, it has a special place in my heart! The products are great and never disappoint. The Sublime Energy (or Max Wrinkle Resurfacing System in the US),…
Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
Dream Spas: Aire Ancient Baths, New York
A spa that makes you feel like travelling back in time. That’s the idea behind Aire Ancient Baths, a space that recreates the tradition of public baths. By looking at the pictures, it is easy to tell that the whole environment was thought to offer a relaxing, reinvigorating experience just like the Greeks and Romans had…
Brands We Love: Stila
I can’t honestly say if I love the Stila products more than the brand iconic dolls. I was so obsessed with the “Stila Girls” that I had many images on a file and even used them as my computer backdrop! I always thought that the company name and the illustrations (now not so present in…
Branding Emocional, Arquétipos e Motivação: Como Engajar os Consumidores
O branding é um processo que precisa estar ligado às emoções, então por que insistimos em trabalha-lo apenas usando a razão?
Pleasure to Meet: Lumene
Scandi style for fashion and furniture is old news, but what about beauty? Lumene is a brand from Finland, a country that knows a thing or two about cold weather and its effects on the skin… The company was built around the properties of local ingredients, especially the berries (like lingoberry and cloudberry, full of…