Icon: Jane Birkin
A look at Jane Birkin is more than enough to understand why Hermès named a bag after her. The English born, French icon is a timeless beauty; distinctly sexy and forever chic.
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Pleasure to Meet: Living Proof
You may not know Living Proof (yet) but surely covet Jennifer Aniston’s hair, right? She is the face of the brand that puts a lot of science behind the shampoos, conditioners, masks and leave-ins. Living Proof was founded in 2004 by Dr. Bob Langer, an MIT scientist, and two investors, Jon Flint and Dr. Amir…
Archetypes: The Creator
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there is the archetype in action. The goal is simple: to make a vision take shape, which may happen, for example, in a painting, an architecture project, a clothes collection or even in a…
Sound Branding
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that have already become standard and there are good examples out there. One of the first lectures I had in the MA course was specifically about sensory experience with sounds – and I’m not…
Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence and authenticity are amongst the most important values of those who identify with the symbol, besides a great urge for individualism and to be ‘himself’. The Explorer loathes the idea of conformity, of…
The Intern Life
Everyone knows that an internship is one of the best ways to gain experience and enter the market, regardless of the area you choose. However, my focus here is to reflect on another issue: if you are in a moment of change (in life or career), is it worth interning even when you already have…
Dolphin Square: Home Sweet Home
Housing in London is a major challenge. As I said in the survival guide post rents are expensive, the demand is huge and there’s plenty of traps. When we were planning our move, initial searches were totally discouraging. But then, whilst researching for Dream Spas section I came across the famous urban spa at Dolphin Square (which is a…