Icon: Jane Birkin
A look at Jane Birkin is more than enough to understand why Hermès named a bag after her. The English born, French icon is a timeless beauty; distinctly sexy and forever chic.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
I really can’t get people that say being lazy to apply moisturiser. What? My shower doesn’t end until I slather lotion all over my body! It’s so good to have that feeling of moisturised, smooth skin, why should I waste it? Plus, as I said before, the water here in London is not skin-friendly, so without…
Dear Miuccia, I would like to start this letter by saying that you are one of the reasons I have a career in fashion. I was a teenager back in the 1990s, when a new world was revealed through the pages of Vogue – and Prada was one the central characters. That vintage-quirky-intellectual look…
We have already talked about the basics to start a brand, the business model and the importance of a business plan. Now, let’s focus on the production, the most challenging part of the process as it requires a lot of planning, negotiation skills and a good dose of patience. First things first: who is going…
In theory, it’s simple: you write a cv, search for roles, send it and wait to be called for an interview, but in real life searching for a job is really stressful. First, because of the anxiety generated by the search itself and secondly by the time it demands, which makes job hunting a full…
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London are willing to turn the shows into a consumer event and are already counting on Tommy Hilfiger, Rebecca Minkoff, Tom Ford and Burberry, among others, adopting the new format. Milan and Paris, as…