Arquétipos e Branding – O Mago
O Mago está associado a realizar transformações, a concretizar sonhos, a catalisar mudanças. Então como trabalhar o arquétipo no branding da sua marca?
Similar Posts
A Ordem Correta de Aplicação dos Cosméticos
Qual é a ordem correta de aplicar séruns, cremes e óleos? E qual são os cosméticos mais indicados para combater acne, melasma e rugas.
Sound Branding
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that have already become standard and there are good examples out there. One of the first lectures I had in the MA course was specifically about sensory experience with sounds – and I’m not…
The Ideal Customer Myth
Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless to say, none of them is addressing the real consumer, thus the brand is not communicating effectively. It’s a common mistake in the brand building process: you have an idea, develop a concept and…
Dicas Simples e Baratas para Hidratar os Cabelos
Update do video que fiz há 2 anos sobre máscara com óleos e manteiga de karité nos cabelos, além de outros produtos e truques baratos e que funcionam pra hidratar os fios!
Real Brands vs Perfect Brands
Diverse. Inclusive. Sustainable. Authentic. These are the current magical words to describe any brand willing to be well viewed by consumers. Let’s be clear, there is nothing wrong about wanting to be all those things, the problem is that very few companies can actually be what they preach. In today’s cancel culture, every little misstep…