Arquétipos e Branding – O Bobo da Corte
O arquétipo do Bobo da Corte é bem-humorado, irreverente, às vezes irônico, e sempre disposto a quebrar as regras em nome da diversão. Como trabalhar seu branding de forma memorável?
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Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence and authenticity are amongst the most important values of those who identify with the symbol, besides a great urge for individualism and to be ‘himself’. The Explorer loathes the idea of conformity, of…
Arquétipos e Branding – O Revolucionário
O Revolucionário é o arquétipo que mais expõe nosso lado sombrio, por isso mesmo oferece um equilíbrio necessário, uma espécie de válvula de escape que pode funcionar muito bem em termos de branding.
The Positioning of Tom Ford
This post was inspired by a video on the extinct Style.com where Tim Blanks revives the boom of Tom Ford at Gucci, in the second half of 1990s, and also by an image from the Fall 1996 campaign I found organizing my collection of old Vogues (here, on Instagram). Georgina Greenville in a long white…
Produtos para Hidratar a Região dos Olhos
Meus produtos favoritos pra manter a área dos olhos sempre hidratada!
Archetypes: The Magician
From Merlin to Harry Potter, Mary Poppins and Samantha in ‘Bewitched’, our obsession with everything magic comes from way back. Nevertheless, the Magician archetype is much more than a supernatural figure with a pointy hat and a wand. It is associated with transformation, dreams and change, as he believes that to make things happen we…
Archetypes: The Revolutionary
Revolutionary, rebel, outlaw and even villain. The names associated with the archetype are not very flattering, but this doesn’t mean it has a negative approach. Think about how revolutionary minds are important to our society’s evolution and how ‘outsiders’ are irresistibly seductive. Honestly, who doesn’t like to break some rules every now and then? While…