Archetypes & Branding: The Innocent
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.
Similar Posts
How to be a Freelancer in the Creative Industry
Here in the UK, freelancing is on the rise. Since last year there are more 182.000 people working for themselves, with a total of 4.69 million citizens declaring being self-employed. The trend will only grow as the so-called shared economy expands opportunities worldwide and Wi-Fi connections allow us to be online practically everywhere. In fashion…
Arquétipos: O Mago
De Merlin a Harry Potter, passando por Mary Poppins e Samantha de “A Feiticeira”, nossa obsessão com mágica vem de longe. Porém, o arquétipo do Mago é muito mais do que o símbolo de uma figura sobrenatural com uma varinha de condão e chapéu pontudo. O Mago está associado a realizar transformações, a concretizar sonhos,…
Arquétipos e Branding – O Revolucionário
O Revolucionário é o arquétipo que mais expõe nosso lado sombrio, por isso mesmo oferece um equilíbrio necessário, uma espécie de válvula de escape que pode funcionar muito bem em termos de branding.
Brands We Love: Estée Lauder
It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging and the campaigns are impossibly glamorous, in the best “American beauty” ideal approach. It all started in 1946, when Estée (born Josephine Esther Mentzer and daughter of Hungarian and Czech immigrants), and her husband,…
Vintage Time: M.A.C Spice Lip Liner
As Chanel Vamp, M.A.C Spice lip liner was one of those beauty icons of the 1990s. It’s still a hit 20 and so years later and for many makeup artists, editors and fans the perfect nude colour. The only uncool thing was that hideous trend of lining up the lips with a brighter or no…
Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for living more sustainably led to the creation of MYTHYN, a luxurious all-natural bath, beauty & home rituals brand handmade in small batches in Bedfordshire, UK. Here, she talks about the importance of crafting…