Archetypes & Branding: The Innocent
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.
Series of 12 videos about my work with archetypes in branding. The first one is the Innocent.
Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in a nunnery by her father, she aspired to be a singer, but her skills as seamstress ended up opening the doors to a new and prestigious life, and to change forever the way…
Everybody is talking about sustainability in fashion but it is still hard to find spaces that sell a good selection of ethical brands. Enters Modafirma, a platform for sustainable fashion, beauty and homeware founded by Angela Ene that gathers partners with unique stories to tell, creating a global shopping emporium in one online address. Here…
Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found a winning recipe that is fascinating the industry (and consumers). A dreamy collection. Sacai: elaborate wools, pieces of fur, vintage military inspirations, layers and embroideries in rich colours were mixed in a clever…
Já se vão alguns anos desde que Lee Alexander McQueen saiu de cena e não é exagero dizer que a moda ficou órfã de um de seus maiores criadores, talvez o melhor das últimas décadas. O filho de um taxista londrino, que nasceu pobre, aprendeu a costurar ainda criança, se aperfeiçoou com os alfaiates da Savile…
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way….
Everybody knows Stella McCartney’s trajectory: raised on a farm, in England’s countryside, Paul and Linda’s daughter learned to value nature and animals since she was a child. After an internship at Christian Lacroix, while still a teenager, she went to Central Saint Martins to get her degree and her graduation show had friends Kate Moss…