Cosméticos com Probióticos
Cosméticos com probióticos são a nova febre de beleza mas será que eles funcionam? Minha experiência com os produtos e as marcas que estão apostando na tendência.
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Best of Hair Serums: John Frieda Frizz Ease and Living Proof Satin
Hair serum is one of those products that I just can’t live without, especially here in London with this evil hard water and crazy weather… Actually, unless the hair is too thin or too oily, I believe it must be a staple in everyone’s bathroom cabinet John Frieda Frizz Ease has been part of my…
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Brands We Love: Lancôme
If you are over 30, Lancôme was probably one of the first prestige beauty brands you have tried, right? Maybe because of its Frenchness and the easily recognizable gold rose logo or maybe because the brand made you feel like an adult somehow… My first product was Hydra Controle Mat, a moisturiser for oily skin,…
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Rotina de Beleza em Londres – Pele
As mudanças na minha rotina de beleza em Londres, descobertas de produtos para pele sensível e os cosméticos da The Ordinary, com fórmulas super eficazes a preços hiper convidativos!
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Dream Spas: Cheval Blanc Randheli, the Maldives
This week’s spa is beyond luxury as it combines therapies with Guerlain products! The Cheval Blanc Randheli is located in the northwest of the Maldives, more precisely in Noonu Atoll, a group of islands surrounded by corals and only reachable by hydroplane! The main concept was developed around the French’s ‘art of entertaining’ thus, every…
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Rotina de Beleza em Londres – Cabelos
As diferenças no clima e na qualidade da água aqui em Londres e os produtos que uso na minha rotina com os cabelos para manter a hidratação e o volume.
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Pleasure to Meet: Laura Mercier
The Tinted Moisturizer, Secret Camouflage and Lip Kisses (I’m a fan!) from Laura Mercier are absolute hits with makeup fans and awarded many times by beauty experts. Nothing bad for someone who wanted to study art and ended up doing art on faces! When Laura left the Provence and moved to Paris, the art school…
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Como Posicionar uma Marca?
O que é posicionamento de marca e como fazer? Como usar os arquétipos neste processo? A importância da missão, visão e valores no dia a dia. Análise da concorrência, pesquisa de mercado, determinação de público-alvo, cultura organizacional e alinhamento entre produto e valores da marca.
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Beauty Dilemmas: The Search for the Perfect Mascara
Besides the perfect red lipstick, I also carry an endless search for the perfect mascara, which, according to my standards is not an easy task. It needs to lengthen, separate and thicken my lashes (like Minnie’s and Daisy’s!) but without that artificial ‘doll face’ look. And never, ever leave those annoying clumps! My obsession reaches…
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Archetype Branding na Prática
Vídeo novo no YouTube! Desta vez explico como é o trabalho de archetype branding na prática, o tempo de duração, as etapas e porque ele permite a construção de marcas muito mais relevantes.