O que é Branding Emocional?
Qual é o segredo de marcas como Apple, Disney e Coca-Cola? Por que elas se tornaram ícones da nossa cultura e os consumidores são tão apegados a elas?
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Entrepreneurial Lessons: Jo Garside, Coach and Founder of Time to Glow
The story may seem familiar: you are unhappy with your job and feeling stuck in life but doesn’t know what to do about it. Jo Garside felt exactly like this until she decided to take action and make a change, leaving her corporate job behind to become a certified coach and founder of Time to…
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Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of naturally sourced ingredients, biodegradable fabrics, recycled materials, transparent supply chain, second-hand/vintage pieces… It can be a few or all of those things together. On the other hand, we know that the best sustainable…
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Entrepreneurial Lessons: Cynthia Morrow, Founder and CEO of Covett
Who doesn’t love a beautiful piece of jewellery? But buying something that is pricey and will only be worn maybe a few times a year, plus the worries of keeping it safe can be discouraging. So, why not co-own it instead? That’s how Cynthia Morrow had the idea to launch Covett, a smart ownership model…
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Why We Buy Brands?
Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because at the end of the day, we don’t just buy a product, we buy a brand. We buy what it represents and how it will make us feel. It’s an aspirational process about our perceptions,…
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Entrepreneurial Lessons: Bhavna Malkani, Co-Founder of MeeBox UK
Subscription beauty boxes are nothing new but one entirely dedicated to nails and with specific themes is ground-breaking. That’s the idea that Bhavna Malkani, along with best friends LJ and Nathalie had over a post on Facebook that changed their lives forever. In this interview, she talks about the Meebox USP (from homage to pop…
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Entrepreneurial Lessons: Mikaela Jackson, Coach and Founder of She Almighty
Some people know what they want to be as grownups very early while others struggle to find a career path and don’t settle for anything less than a fulfilling work. The latter is the case of Mikaela Jackson personal performance coach, full-time ‘freedompreneur’, female champion and the founder of She Almighty. In this inspiring interview…
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Rewind, Review and Refocus
Yes, 2018 is wrapping up and you probably have been thinking about what do you want to accomplish for your brand in 2019. But let’s be realistic: you don’t need to do it all at once and definitely don’t need to set unreachable goals. Let’s be reasonable here. Start by rewinding a little bit and…
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Entrepreneurial Lessons: Adriana Chede, Jewellery Designer
Follow your instincts! It’s the main advice from jewellery designer Adriana Chede, founder of the namesake brand, created when she was only 18. In this interview she talks about how her relationship with jewellery is intertwined with her family history, the challenges of starting over in London and why listening to your intuition makes all…
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Entrepreneurial Lessons: Staša Randall, Founder of STAŠA
Many fashion students dream of having their own label one day but having the opportunity to setting it up right after fashion school is not very common. That’s exactly what happened to the Croatian designer Staša Randall (pronounced Stasha).Her graduate collection was among the top three at Dreft Fashion Week, in 2014, and one year…