Como Criar uma Pop Up Store
Dicas para lançar uma pop up store e tirar o máximo de proveito para o crescimento do seu negócio.
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Brand Storytelling and Archetypes
Storytelling is the simple act of telling a story. Something that we do since the dawn of times, when tribes gathered around a fireplace to hear and pass them on. Neuroscience explains it as a way for the brain to recognize familiar patterns and create narrative structures that become easy to understand and process. A…
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Como Aumentar a Audiência do seu E-commerce?
Dicas simples e estratégicas para aumentar a audiência do seu e-commerce e consequentemente vender mais!
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Os Melhores Tratamentos para Acne
Quais são os melhores ingredientes para tratar acne leve a moderada e o que fazer se o problema for persistente.
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Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK
Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) came to founder Priscilla. On the online platform The ConveHERsation, contributors talk about love, relationships, career, feminism and lifestyle, and the discussion continues on the podcast and at regular events to promote honest…
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Archetypal Branding: The Ruler
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Ruler in your brand positioning.
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Archetypal Branding: The Caregiver
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Caregiver in your brand positioning.
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Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
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Entrepreneurial Lessons: Emilie Le, Founder of Luckyface
You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised in KBeauty that also guides the consumer on what to purchase is not easy. Until now! Luckyface, the KBeauty e-tail founded by Emilie Le curates the best products in a way that you…
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Minha Trajetória Profissional: do Brasil para Londres
Da faculdade de jornalismo e meu sonho de trabalhar com moda até como vim parar em Londres e meu trabalho com archetypal branding: minha trajetória profissional!