Se você já entrou em uma loja do Paul Smith, provavelmente lembra daquela sensação de estar em um “gabinete de curiosidades”: entre objetos divertidos, fotos, pinturas, livros etc. você encontra ternos e peças super bem cortadas, com suas inconfundíveis listras coloridas e estampas irreverentes. O designer representa a excentricidade inglesa de uma forma que poucos…
If you have ever stepped into a Paul Smith store probably remembers that feeling of “cabinet of curiosities”: amongst fun objects, photographs, paintings, books etc., one can find tailored suits and smart cut pieces with his unmistakable signature of colourful stripes and irreverent print. The designer embodies the English eccentricity in a way that few others…
Straight and blunt, slightly layered, combed to one side… There is always a different way to wear bangs! If you are thinking about cutting it (don’t do by yourself!), here are some good inspirations.
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to communicate the brand values. Nevertheless, its definition doesn’t rely on target audience and positioning only. It’s about the determination of the brand’s essence. How does it happen? Through the study of archetypes. The…
What brands like Coca-Cola, Starbucks, Apple, Disney and Chanel have in common? Not just a very clear identity, easy to recognize and adored by consumers. At some point, they understood that a meaningful brand needs to establish emotional engagement with consumers. When we think about each one of them, memories and feelings are immediately ignited….
I write this post exactly 3 weeks after submitting my master dissertation and 1 week after coming back from Brazil to see my family. Whilst I was planning life after my MA course and how to get a job in fashion branding, working with the subject of my research – archetypes, a desire to get…
Escrevo este post exatamente 3 semanas após entregar minha tese de mestrado e 1 semana depois de ter voltado do Brasil e ter matado a saudade da família. Enquanto planejava minha vida pós-mestrado e como conseguir um trabalho na área de fashion branding, trabalhando com o tema da minha dissertação – arquétipos, foi surgindo também…
Qualquer pessoa que goste pelo menos um pouquinho de maquiagem sabe que a M.A.C é uma das melhores marcas do mundo. Comprar o primeiro produto em uma de suas lojas é praticamente um rito de passagem! Lembro bem de quando adquiri meu primeiro batom em um shopping em San Diego. Depois de ficar um tempão escolhendo, saí me sentindo uma…
Anyone who knows a little bit about makeup is aware that M.A.C is one of the best brands in the world. Buying the first product in one of its stores is like a ‘coming of age’ process! I still remember when I bought my first lipstick in a San Diego mall. After choosing my colour,…
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