Como Lear a Lista de Ingredientes dos Cosméticos?
Porque é importante saber ler a lista de ingredientes dos cosméticos, o que você deve procurar nas fórmulas e quais ativos evitar.
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Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for living more sustainably led to the creation of MYTHYN, a luxurious all-natural bath, beauty & home rituals brand handmade in small batches in Bedfordshire, UK. Here, she talks about the importance of crafting…
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Entrepreneurial Lessons: Fleurette Mulcahy and Alice Holden, Founders of Attollo Lingerie
Attollo Lingerie was born out of a frustration that lasted for over 10 years! Founders Fleurette and Alice grew up knowing that D+ bra cup sizes were either hard to find or very “grannyish” looking. So, during their second year at university, they decided to defy the market norm and created Attollo, which means “I…
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Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural and organic ingredients in a range of skincare, bath and makeup products (the Glow Illuminator is like sunshine in a bottle!) that prove that natural beauty can also be fun and glamorous. In this…
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What’s Your Brand Motivation?
This is the first question to answer in order to build a meaningful brand, with consistent identity. When you understand what are the emotions and feelings that drive your consumer, the process of brand development becomes simpler and straight-forward. There are 4 great motivational needs we experience throughout our lives, as human-beings and as…
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Público-alvo Real x Público-alvo Ideal
Por que é importante pesquisar quem é o seu público-alvo real em vez de apenas trabalhá-lo de forma idealizada?
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Arquétipos e Motivação: Independência
Série de 4 vídeos sobre motivação e arquétipos, o primeiro deles fala sobre a motivação de independência e satisfação, motivação por trás dos arquétipos do Inocente, Explorador e Sábio
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Adapaleno para Combater Acne
O adapaleno é mais um ingrediente para combater acne moderada, com efeito similar ao ácido retinoico. Descubra as indicações, resultados e os produtos que já usei com o ativo.
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Entrepreneurial Lessons: Mermaid Stories
Mermaid Stories was founded by Victoria Weber in Copenhagen, in 2016, with a simple yet whimsical idea: to unite the Scandinavian minimalist aesthetic with some magic, seen in the well- crafted details, like the imprinted mermaid on the back of each watch and the natural coloured pearls in the jewellery. In this interview, the team at…
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Entrepreneurial Lessons: Carolyn Newman, Hair Colour and Education Consultant
Carolyn Newman loves the technical aspect of hair colouring but she also loves educating young hairdressers about the science and art of applying hair colour, so after 25 years in the salon business, working for Charles Worthington and L’Oréal Professionnel, she decided to unite her expertise to create her own colour and education consultancy. Here…