How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands More about Jung’s archetypes here:
-
-
Emotional Branding = Motivation + Meaning + Mindset
We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on a key issue: the motivation behind the brand. What will motivate consumers to buy your product? How do you want them to feel? What emotions and attitudes would you like to be associated with? These…
-
The Ideal Customer Myth
Do you know who is your customer? The usual answer is yes, followed by a description too vague or too aspirational. Needless to say, none of them is addressing the real consumer, thus the brand is not communicating effectively. It’s a common mistake in the brand building process: you have an idea, develop a concept and…
-
Entrepreneurial Lessons: Veroniek Vermeulen, Founder of Silatha
We all know about the benefits of meditation but incorporating it in our daily lives is not easy. After discovering the practice during a retreat in Nepal, Veroniek Vermeulen decided to leave a corporate career and transform her life. The Silatha journey began with the purpose of turning meditation into a daily activity, through the…
-
Ácido Salicílico ou Peroxido de Benzoíla: Qual É o Melhor para Tratar a Acne?
Para quem tem acne leve a moderada, o Ácido Salicílico e o Peroxido de Benzoíla são tratamentos clássicos. Mas qual deles é o melhor?
-
Como Criar os Códigos da Sua Marca?
Os códigos de uma marca são o conjunto de elementos que formam a sua identidade e que fazem ela ser reconhecida. Como cria-los?
-
Água Micelar para os Cabelos
Água Micelar para a pele todo mundo já conhece e é fã, mas nos cabelos, será que o efeito é o mesmo? Minhas impressões sobre o lançamento da Pantene aqui na Inglaterra.
-
A Moda Saiu da Moda?
A indústria da moda está registrando queda de vendas sistemáticas. Quais os fatores para essa crise?
-
Entrepreneurial Lessons: Hasna Kourda, Founder of Save Your Wardrobe
How many times have you looked at your wardrobe in the morning and repeated: “I have nothing to wear”, despite having tons of clothes? Willing to end this dilemma for good, Hasna Kourda created Save Your Wardrobe, an app to manage and make the most of it. Here she tells us about the other benefits…
-
Entrepreneurial Lessons: Charly and Caroline, Founders of League of Her Own
So, you decided to have your own business but don’t have a clue about how to start? Charly Lester and Caroline Brealey went through all the rough paths of being an entrepreneur when then started out. That’s why they created A League of Her Own, a membership community to help women set and develop…