How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
Quer saber mais sobre o poder dos arquétipos no branding? Minhas dicas de livros sobre o assunto estão aqui!
“A vida passa muito depressa. Se não pararmos para curti-la de vez em quando, ela escapa das nossas mãos”. A clássica frase de “Curtindo a Vida Adoidado” resume muito bem a essência do Bobo da Corte, o arquétipo que só quer se divertir! Do palhaço, ao malandro, do comediante àquele amigo que tem sempre uma…
Você já deve estar cansado de ler a respeito dos grandes debates de 2015: a velocidade frenética da moda foi a maior culpada na separação entre a Dior e Raf Simons, as mídias sociais estão fazendo a indústria repensar o calendário (alguns exemplos: a New York Fashion Week considerando se tornar um evento para consumidores,…
The cinematic views of the English countryside are a perfect excuse to stay at Grayshott. The spa, founded over 40 years ago and voted by Condé Nast Traveller as one of the world’s top 20, is ideal for a city break as it is located just 1 hour away from London. With only 59 bedrooms…
A spa in a castle. Need I say more? Ashford Castle is a medieval building close to Lake Corrib, in the west coast of Ireland. The construction began in 1228 and the Guinness family is among the many illustrious ones that have managed the property throughout the centuries. In the early 1900s, it became a…
I totally believe that the way we dress reflect our personality. Back in Brazil, I was a lecturer in many Personal Style workshops and learned the tools to build one. Throughout the years I learned what flatters my body type and how to use trends in my favour, going for some and ignoring others. In…