How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the one to ‘blame’. Since he was named creative director in 2009, the French makeup artist has transformed the campaigns’ image and has developed a series of products that renewed the interest on the…
You know those beautiful images from idyllic resorts that go around on Pinterest and Instagram? Amankila is featured in many of them! The resort, which name means “calm hill”, is located in one of the most traditional Bali regions, Karangasem, and is an invitation to day dreaming… With 34 independent suites, some with private pools,…
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to communicate the brand values. Nevertheless, its definition doesn’t rely on target audience and positioning only. It’s about the determination of the brand’s essence. How does it happen? Through the study of archetypes. The…
Coragem, determinação e força. De Hércules ao Super-Homem, passando por Luke Skywalker e todos os heróis dos romances e histórias em quadrinhos, o arquétipo incorpora esses valores em maior ou menor grau de uma forma inspiradora e admirável. O Herói nos motiva a superar limites, a ter esperança, a lutar por causas nobres e a…
You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised in KBeauty that also guides the consumer on what to purchase is not easy. Until now! Luckyface, the KBeauty e-tail founded by Emilie Le curates the best products in a way that you…