How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
I really can’t get people that say being lazy to apply moisturiser. What? My shower doesn’t end until I slather lotion all over my body! It’s so good to have that feeling of moisturised, smooth skin, why should I waste it? Plus, as I said before, the water here in London is not skin-friendly, so without…
Few years have passed since Lee Alexander McQueen left us and it’s not an overstatement saying that fashion found itself ‘orphan’ from one of its greatest creators, maybe the best from recent decades. The son of a London taxi-driver, who was born in a working class family, learned early how to sew, refined his skills…
Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss the chance to create a business. As the founder and managing director of Doodlemoo, a platform for art prints and accessories and design studio Loro, she turned the dream of being you own…
Long before Jade and Particulière, in fact, long before the madness about nail polish existed, it already had a waiting list. Uma Thurman wore it in “Pulp Fiction” and Madonna chose it for “Take a Bow” video. Chanel Vamp, a wine hue that blends black and red perfectly, is the classic of classics, one…
Cindy Crawford is the best definition of a supermodel = models who made fame and fortune during the 1980s and 90s and have the superpower of becoming more beautiful as time goes by! Her beauty mark, incredible sex appeal and down to earth attitude are simply unmistakable! Ps: her daughter Kaia is proving that this supermodel thing definitely…
O que marcas como Coca-Cola, Starbucks, Apple, Disney e Chanel têm em comum? Uma identidade claramente definida! Como? Por várias razões: históricas, culturais, por terem inovado em suas categorias, por criarem desejos em nós, consumidores, por lançarem tendências… Mas principalmente por serem marcas que souberam criar um laço emocional com seus clientes. Ao pensar em cada…