How to Apply Archetypes in Branding
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
What are archetypes and what they have to do with branding? Discover how to apply them into your branding to build emotional, meaningful brands
More about Jung’s archetypes here:
My memories of Clarins products come from childhood. I remember watching my mother applying this “luxury” sunscreen to avoid dark spots. The packaging wasn’t special and had too much text (probably in different languages), however, you could tell there was something “scientific” about that lotion. Years went by and I kept an eye on the…
She was raised among cosmetics and fragrances and was the style director of her grandmother’s company for years. It was more than natural for Aerin Lauder to take inspiration from Estée Lauder and create a brand where makeup and fragrances have a key role. Launched in 2011, Aerin reflects the lifestyle of its founder, extending to…
I really can’t get people that say being lazy to apply moisturiser. What? My shower doesn’t end until I slather lotion all over my body! It’s so good to have that feeling of moisturised, smooth skin, why should I waste it? Plus, as I said before, the water here in London is not skin-friendly, so without…
Everyone knows that an internship is one of the best ways to gain experience and enter the market, regardless of the area you choose. However, my focus here is to reflect on another issue: if you are in a moment of change (in life or career), is it worth interning even when you already have…
Subscription beauty boxes are nothing new but one entirely dedicated to nails and with specific themes is ground-breaking. That’s the idea that Bhavna Malkani, along with best friends LJ and Nathalie had over a post on Facebook that changed their lives forever. In this interview, she talks about the Meebox USP (from homage to pop…
I wasn’t born a redhead but I’m really happy when people think I’m a natural one (even here in the UK, land of gingers, I have been asked about it, which is really flattering). Until my late teens, I applied a kind of golden blonde, honey-toned colour but in 2004, started thinking about a more…