I write this post exactly 3 weeks after submitting my master dissertation and 1 week after coming back from Brazil to see my family. Whilst I was planning life after my MA course and how to get a job in fashion branding, working with the subject of my research – archetypes, a desire to get…
Anyone who knows a little bit about makeup is aware that M.A.C is one of the best brands in the world. Buying the first product in one of its stores is like a ‘coming of age’ process! I still remember when I bought my first lipstick in a San Diego mall. After choosing my colour,…
I’ve already told you here about my dilemma with the effects of water on the hair and skin. Before moving to London I knew I would have to buy a shower filter to remove chlorine and other metals from the water, which here is so heavily treated that dishes (and everything else you wash) gets…
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that have already become standard and there are good examples out there. One of the first lectures I had in the MA course was specifically about sensory experience with sounds – and I’m not…
On my first days in London I noticed that my current fragrance, Daisy Eau so Fresh, from Marc Jacobs, was very fresh for the city weather. Since I have made a huge change in my life, I thought I needed a scent to seal this new moment. Coincidentally, Burberry had just launched My Burberry, the…
One of my biggest dilemmas before moving to London was to bring or not my cosmetics. I knew I would be crazy with the entire offer at decent prices. But I also knew I couldn’t shop till I drop because I need to control my money (after all, for now I’m just studying). So I…
Karen Elson’s flaming hair (aka my favourite redhead) forced me to make an exception to the usual black & white pictures of this section. But the combination of her red strands with porcelain skin deserves to be admired in bright colours! And what’s to say about the kind of innocent rock’n’roll attitude? ❤❤❤
Answer quickly: what is the item of clothing that best represents the English weather? The trench coat, of course! And who makes the most iconic trench in the world? Burberry, no doubt. Everyone knows the story, but it’s worth a quick summary: it all started when Thomas Burberry founded a small store in the Hampshire…
Dior and Yves Saint Laurent have a historic relationship. In addition to Yves have worked alongside Christian and being his replacement, the two maisons are icons of French fashion. The similarities definitely exist, but do the brands compete for the same audience? From the archetypical point of view, both are the Lover, which is very…
“Elegance does not mean being noticed, it means being remembered.” Giorgio Armani’s statement perfectly summarizes the identity of his brand. Since the launching in 1975, the designer has become a synonym of Italian elegance, with its taste for discretion and high quality. No wonder that Armani suits remain as a top choice of powerful men,…