You may have never watched a movie starring Veronica Lake, but surely is aware of her famous hair. The wavy blond, side-parted do, covering one eye, is still synonymous of ‘Hollywood glamour’. A sultry classic.
The autumn/winter 2016-17 season is over and, unsurprisingly, the main subject was the change in the fashion calendar. New York and London are willing to turn the shows into a consumer event and are already counting on Tommy Hilfiger, Rebecca Minkoff, Tom Ford and Burberry, among others, adopting the new format. Milan and Paris, as…
We know that the branding process is an emotional one. But unfortunately most of the times we try to rationalise it and forget to focus on a key issue: the motivation behind the brand. What will motivate consumers to buy your product? How do you want them to feel? What emotions and attitudes would you like to be associated with? These…
The Seychelles islands are one of the most exclusive getaways in the world. The breath taking Indian Ocean paradise has 115 islands but only 14 are open for tourists, which means a very restricted amount of hotels, most of them for a very upscale kind of customer. No wonder Prince William and Kate Middleton spent…
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All of them embody the Ruler archetype. You already understood it symbolises control, leadership, responsibility and status. The main motivation is the willing to put an order in chaos and a desire to bring…
When one of the major jewellery companies in the world decides to expand into the hotel business, you can expect lots and lots of luxury. The London Bulgari Hotel (the others are in Milan, Bali, Dubai, Tokyo, Beijing, Shanghai and Moscow) is located in the heart of Knightsbridge, close to the Hyde Park and Harrods….
Cindy Crawford is the best definition of a supermodel = models who made fame and fortune during the 1980s and 90s and have the superpower of becoming more beautiful as time goes by! Her beauty mark, incredible sex appeal and down to earth attitude are simply unmistakable! Ps: her daughter Kaia is proving that this supermodel thing definitely…