Inspiration: New Year’s Beauty
Here are some beauty inspirations to start 2017 in great style! Happy New Year!!!
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As Benefit, Tarte and Urban Decay, Too Faced is one of those brands that believe makeup should be a tool to boost self-esteem. One of the founders, Jerrod Blandino, started the company by mixing ingredients in his kitchen and testing them on friends. It worked so well that his partner, Jeromy Johnson, who already had…
Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural and organic ingredients in a range of skincare, bath and makeup products (the Glow Illuminator is like sunshine in a bottle!) that prove that natural beauty can also be fun and glamorous. In this…
Prada: Fashion and Subversion
Art and fashion have a complicated relationship. While some argue that fashion is a form of art, others reject the idea completely. Miuccia Prada is on the second team, which seems ironic since her brand has a very close relation to the arts through the Fondazione Prada and collaborations with filmmakers (Ridley Scott and Roman…
Arquétipos & Branding de Moda
Novidade: agora o Project M tem canal no YouTube!!! No primeiro vídeo, falo sobre como comecei a trabalhar com arquétipos e aplicá-los para o branding de moda e porque eles fazem diferença na construção de marcas relevantes.
Who’s Who: Charlotte Tilbury
She was just 13 when found about the power of a good mascara. From there, decided that was going to use makeup as a tool to empower women. The plan worked wonders and Charlotte Tilbury became one of the most respected makeup artists in the fashion industry and owner of a best-selling brand. Born in…
Entrepreneurial Lessons: Andrea Flamini, Managing Partner at Loel & Co.
Timing is everything. For Andrea Flamini it really was. After building a successful career as head of marketing she noticed her priorities have shifted when she came back from maternity leave. At the same time, her mother Rita was retiring from her small jewellery company and the opportunity to become an entrepreneur and have a…