Inspiration: New Year’s Beauty
Here are some beauty inspirations to start 2017 in great style! Happy New Year!!!
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Brands We Love: Urban Decay
Even though Urban Decay has been around since 1996, it was probably only after the launching of Naked palettes it entered the mainstream beauty radar. I must confess that I’m among the few who doesn’t own one of the most copied eyeshadows in the world. However, I was introduced to the brand long ago, through…
Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the time to think about it yet, or is planning to do it only after Christmas or early January. Regardless of your timing, it is tempting to look at the latest market trends…
Brand Meaning vs Brand Buzz
When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a high profile designer in this era dominated by conglomerates. Fifteen years later, the designer musical chair game became almost the norm and along with the constant change of creative directors comes the total brand…
Entrepreneurial Lessons: NINI Organics
NINI Organics wants to be superfood for your skin. As the name says, the brand founded by siblings Alex and Nicole offers 100% natural and organic ingredients in a range of skincare, bath and makeup products (the Glow Illuminator is like sunshine in a bottle!) that prove that natural beauty can also be fun and glamorous. In this…
Livros sobre Archetype Branding
Quer saber mais sobre o poder dos arquétipos no branding? Minhas dicas de livros sobre o assunto estão aqui!
Pleasure to Meet: Lumene
Scandi style for fashion and furniture is old news, but what about beauty? Lumene is a brand from Finland, a country that knows a thing or two about cold weather and its effects on the skin… The company was built around the properties of local ingredients, especially the berries (like lingoberry and cloudberry, full of…