Coragem, determinação e força. De Hércules ao Super-Homem, passando por Luke Skywalker e todos os heróis dos romances e histórias em quadrinhos, o arquétipo incorpora esses valores em maior ou menor grau de uma forma inspiradora e admirável. O Herói nos motiva a superar limites, a ter esperança, a lutar por causas nobres e a…
Courage, determination and strength. From Hercules to Superman, going through Luke Skywalker, and all the heroes from comics and fiction, the archetype embodies these values in an inspiring, admirable way. The Hero motivates us to overcome limitations, believe in ourselves, fight for noble causes and make the world a better place. Along courage comes a…
It is simple and has amazing results. The green clay mask is a hit to absorb excessive oil, reduce the appearance of pores and even exfoliate. All it takes is a tablespoon of clay, some filtered or mineral water and you are ready to go! Back in Brazil, because of the humidity and the heat,…
It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging and the campaigns are impossibly glamorous, in the best “American beauty” ideal approach. It all started in 1946, when Estée (born Josephine Esther Mentzer and daughter of Hungarian and Czech immigrants), and her husband,…
The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly associated with figures such as the professor, the specialist, the researcher, the detective or the “geek”. However, this search for knowledge has a deeper motivation as he thinks only the truth set us…
O Sábio acredita que conhecimento nunca é demais. Talvez seja um dos arquétipos mais fáceis de definir já que figuras como o professor ou mestre, o especialista, o pesquisador, o detetive e o “nerd” são imediatamente associadas a ele. Porém, a busca pelo conhecimento tem uma motivação mais profunda pois ele acha que só a…
100% collaborative fashion. This is the goal of AWAYTOMARS, an online platform launched in 2015 by Brazilian economist Alfredo Orobio, focusing on co-creation, crowdfunding and idea sharing. It works like this: you submit an idea (don’t need to be a designer or even have the technical skills!) and receives feedback from the registered community, free…
Moda 100% colaborativa. Essa é a proposta da AWAYTOMARS, uma plataforma lançada no fim de 2015 pelo brasileiro Alfredo Orobio, com o objetivo de estimular a co-criação, o crowdfunding e o compartilhamento de ideias. Funciona assim: você submete uma ideia (não é preciso ser designer nem ter conhecimento técnico pra isso!) e ganha feedback da…
She brought a new beauty ideal to fashion, went from heroin chic muse to Playboy bunny and for over 25 years has influenced designers, brands and everybody else with her absolute cool, ‘couldn’t care less’ attitude. Kate Moss is the ultimate icon!
Smashbox has an intimate relationship with fashion and movies. The founders, brothers Davis and Dean, are great-grandsons of Max Factor, the legendary makeup artist that was responsible for the faces of all Hollywood stars and created the famous brand. Back in 1990, they created Smashbox Studios, a mix of studio, model agency and…