For over 140 years, Shiseido has been associated with the ideal of Asian beauty: flawless skin and the high standards of Japanese products. A quick look on the packaging and ads reveals that the values of innovation, technology and integration, set by founder Arinobu Fukuhara are still active and strong. He was a pharmacist and…
I know nothing is perfect but that didn’t stop anyone to search for the perfect partner, the perfect job, the perfect haircut… Personally, one of my main quests was the perfect red lipstick. In my dreams, it must be a cherry tone to match my skin colour, have a creamy texture (no dry lips feeling!)…
She was raised among cosmetics and fragrances and was the style director of her grandmother’s company for years. It was more than natural for Aerin Lauder to take inspiration from Estée Lauder and create a brand where makeup and fragrances have a key role. Launched in 2011, Aerin reflects the lifestyle of its founder, extending to…
If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the one to ‘blame’. Since he was named creative director in 2009, the French makeup artist has transformed the campaigns’ image and has developed a series of products that renewed the interest on the…
It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging and the campaigns are impossibly glamorous, in the best “American beauty” ideal approach. It all started in 1946, when Estée (born Josephine Esther Mentzer and daughter of Hungarian and Czech immigrants), and her husband,…
Smashbox has an intimate relationship with fashion and movies. The founders, brothers Davis and Dean, are great-grandsons of Max Factor, the legendary makeup artist that was responsible for the faces of all Hollywood stars and created the famous brand. Back in 1990, they created Smashbox Studios, a mix of studio, model agency and…
I can’t honestly say if I love the Stila products more than the brand iconic dolls. I was so obsessed with the “Stila Girls” that I had many images on a file and even used them as my computer backdrop! I always thought that the company name and the illustrations (now not so present in…
Everybody has a favourite red lipstick and for a while, mine was Guerlain Rouge G Gigi, a pinkish-red with blue undertones that is perfection. Then, I tried Tom Ford Cherry Lush and it got serious competition. As the name says, the cherry hue is exactly the kind of red I like, and the texture, the lasting…
My all-time favourite nail polishes are from Revlon. The wide colour range and lasting effect (better than Chanel, in my opinion) puts them among my top choices, but I must confess there is also an emotional attachment with the brand because it had Cindy Crawford and Claudia Schiffer as the stars of the campaigns when…
She was just 13 when found about the power of a good mascara. From there, decided that was going to use makeup as a tool to empower women. The plan worked wonders and Charlotte Tilbury became one of the most respected makeup artists in the fashion industry and owner of a best-selling brand. Born in…