Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
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Arquétipos: O Governante
Miranda Priestly do “Diabo Veste Prada”. Reis e rainhas. Presidentes e primeiros-ministros. Os CEOs de empresas tradicionais. A clássica figura do chefe. Todos personificam o arquétipo do Governante. Não é preciso muita explicação para entender que ele simboliza controle, liderança, responsabilidade e status. Sua motivação principal é a vontade de colocar ordem no caos…
How to Keep Consumers Engaged
In today’s overcrowded market, we can agree that brand loyalty is a massive challenge which doesn’t mean you shouldn’t aim to have your consumer engaged at every opportunity. But…How to do it? First and foremost, be very clear about what the brand is, what it stands for and show that you really care about them….
How to Create a Social Media Strategy
You can be either a startup or an established company but social media is, for sure, a crucial part of your marketing. I know that everyone and their mother is tired of hearing about the importance of having a direct channel with clients and its potential reach, however, this doesn’t mean that random posts with…
Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
Brands We Love: Aveda
Organic cosmetics that are not tested on animals and manufactured following sustainable practices are quite common today (yeah!) but in 1978 almost no one, except for those in hippie communities, would care about it. So, when Horst Rechelbacher founded Aveda he started, even unintentionally, a major change in the beauty industry. The name, which means…
Como Combinar Mais de um Arquétipo no Branding da Marca
É possível usar mais um arquétipo na construção da identidade da marca? O vídeo explica como fazer isso da melhor maneira possível.