Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
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Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and Particulière nail polishes, don’t you? Well, Peter was the responsible for creating the colours that changed the market forever, but long before that, he was working his brushes in a very particular way….
Archetypes: The Sage
The Sage believes that knowledge is never enough. Maybe it is one of the easiest archetypes to define since it is instantly associated with figures such as the professor, the specialist, the researcher, the detective or the “geek”. However, this search for knowledge has a deeper motivation as he thinks only the truth set us…
Beauty Dilemmas: Water Quality – Part 2
I’ve already told you here about my dilemma with the effects of water on the hair and skin. Before moving to London I knew I would have to buy a shower filter to remove chlorine and other metals from the water, which here is so heavily treated that dishes (and everything else you wash) gets…
The Art of Alexander McQueen
Few years have passed since Lee Alexander McQueen left us and it’s not an overstatement saying that fashion found itself ‘orphan’ from one of its greatest creators, maybe the best from recent decades. The son of a London taxi-driver, who was born in a working class family, learned early how to sew, refined his skills…
Entrepreneurial Lessons: Veroniek Vermeulen, Founder of Silatha
We all know about the benefits of meditation but incorporating it in our daily lives is not easy. After discovering the practice during a retreat in Nepal, Veroniek Vermeulen decided to leave a corporate career and transform her life. The Silatha journey began with the purpose of turning meditation into a daily activity, through the…
Good Bye, Vogue
Once upon a time, there was a girl that loved fashion magazines, particularly American Vogue. To find out who was on the cover, to flip the pages, to admire Grace Coddington’s editorials, to read about designers of the moment and to check the new campaigns from beloved brands was a pleasure and also a way…