Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
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Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
Inspiration: Purple Eyeshadow
At first sight, purple eyeshadow can be a little over the top, especially the bright violet tones. However, if we choose more subdued hues, like aubergine or plum, the result can be more subtle and a great option from the so predictable black smoky eye. Wish List Nars Matte Eyeshadow – Daphne Dior…
Entrepreneurial Lessons: Dr.Om Prawarisa, Founder of OM Skincare
Dr. Om Prawarisa is one of these people who knows what they want to do with their lives since childhood: to create a skincare range. But first she went to learn about the industry working for over a decade with some of the best-known brands in the world, focusing on research and development. During this…
Archetypes & Branding: The Explorer
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Explorer in your brand positioning. More about the Explorer archetype
Entrepreneurial Lessons: Mathilde Gauvain, Founder of MYTHYN
After noticing how sensitive her skin has become, Mathilde Gauvin started to make her own cosmetics and bath products. The passion for living more sustainably led to the creation of MYTHYN, a luxurious all-natural bath, beauty & home rituals brand handmade in small batches in Bedfordshire, UK. Here, she talks about the importance of crafting…
The Art of Alexander McQueen
Few years have passed since Lee Alexander McQueen left us and it’s not an overstatement saying that fashion found itself ‘orphan’ from one of its greatest creators, maybe the best from recent decades. The son of a London taxi-driver, who was born in a working class family, learned early how to sew, refined his skills…