Archetypal Branding: The Everyperson
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Everyperson in your brand positioning.
Estratégias simples para planejar o storytelling e comunicar sua mensagem de uma forma autêntica e consistente.
In theory, it’s simple: you write a cv, search for roles, send it and wait to be called for an interview, but in real life searching for a job is really stressful. First, because of the anxiety generated by the search itself and secondly by the time it demands, which makes job hunting a full…
This week’s spa is beyond luxury as it combines therapies with Guerlain products! The Cheval Blanc Randheli is located in the northwest of the Maldives, more precisely in Noonu Atoll, a group of islands surrounded by corals and only reachable by hydroplane! The main concept was developed around the French’s ‘art of entertaining’ thus, every…
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and not always find what we want. Enters Huedash, a customer engagement tool that help brands turn customers into active, authentic and relatable influencers. It’s simply the future of e-commerce, as its co-founder Vilija…
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the time to think about it yet, or is planning to do it only after Christmas or early January. Regardless of your timing, it is tempting to look at the latest market trends…
You may have heard or even tried one of the products created by Oribe (pronounced Or-bay), after all, the range of shampoos, conditioners, masks etc is as luxurious as the hairdos styled by him. The Cuban born hair stylist, who made a name during the 1980s and 90s, is still associated with sexy styles, inspired by…