Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
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Burberry: London Lifestyle
Answer quickly: what is the item of clothing that best represents the English weather? The trench coat, of course! And who makes the most iconic trench in the world? Burberry, no doubt. Everyone knows the story, but it’s worth a quick summary: it all started when Thomas Burberry founded a small store in the Hampshire…
Pleasure to Meet: Too Faced
As Benefit, Tarte and Urban Decay, Too Faced is one of those brands that believe makeup should be a tool to boost self-esteem. One of the founders, Jerrod Blandino, started the company by mixing ingredients in his kitchen and testing them on friends. It worked so well that his partner, Jeromy Johnson, who already had…
Spas dos Sonhos: Grayshott, Surrey
A paisagem cinematográfica do campo inglês já é a desculpa perfeita para uma estadia no Grayshott. O spa, fundado há mais de 40 anos e eleito pela Condé Nast Traveller um dos top 20 do mundo, é ideal para um “city break”, já que está a apenas 1 hora de Londres. São só 59 quartos…
Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
Archetypes: The Jester
‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ The iconic quote from ‘Ferris Bueller’s Day Off’ defines the essence of the Jester, the archetype that just want to have fun! The clown, the trickster, the comedian and that friend who is the life of…
Prada: Moda e Subversão
Arte e moda têm uma relação complicada. Enquanto uns defendem que a moda é uma forma de arte, outros rejeitam a ideia completamente. Miuccia Prada, por mais irônico que pareça, está no segundo time. Irônico sim, pois sua marca tem uma relação muito estreita com as artes através da Fondazione Prada e das colaborações com…