Archetypal Branding: The Lover
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Lover in your brand positioning.
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Archetypes: The Explorer
A person that goes on a journey to find his own identity. That’s the perfect translation of the Explorer archetype. Freedom, independence and authenticity are amongst the most important values of those who identify with the symbol, besides a great urge for individualism and to be ‘himself’. The Explorer loathes the idea of conformity, of…
Entrepreneurial Lessons: Mikaela Jackson, Coach and Founder of She Almighty
Some people know what they want to be as grownups very early while others struggle to find a career path and don’t settle for anything less than a fulfilling work. The latter is the case of Mikaela Jackson personal performance coach, full-time ‘freedompreneur’, female champion and the founder of She Almighty. In this inspiring interview…
Archetypes: The Revolutionary
Revolutionary, rebel, outlaw and even villain. The names associated with the archetype are not very flattering, but this doesn’t mean it has a negative approach. Think about how revolutionary minds are important to our society’s evolution and how ‘outsiders’ are irresistibly seductive. Honestly, who doesn’t like to break some rules every now and then? While…
How to Build a Meaningful Brand?
Branding is essential, how can we differentiate ourselves and build a truly meaningful brand? This video is about finding your motivation in order to create meaning and developing a mindset that will lead to a unique brand.
Can’t Live Without: Vitamin C
We grow up hearing that vitamin C is good to our health and the best thing to prevent a cold. It’s true that eating fruits and vegetables that contain the vitamin is important, as applying it to the skin (but don’t squeeze a lemon and use as a face mask, it doesn’t work like this…)….
Ralph Lauren: a Marca da Realeza Americana
Depois da Chanel, é a vez de investigar mais uma marca arquetípica. A escolha desta semana é Ralph Lauren. Ralph Lifshitz cresceu no Bronx, um bairro de Nova York onde a realidade é bem distante do glamour do Upper East Side… Mesmo assim ele sempre sonhou com o lifestyle dos tradicionais “wasps”: as casas de…