Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
Some people know what they want to be as grownups very early while others struggle to find a career path and don’t settle for anything less than a fulfilling work. The latter is the case of Mikaela Jackson personal performance coach, full-time ‘freedompreneur’, female champion and the founder of She Almighty. In this inspiring interview…
Você sabe quais são os arquétipos mais comuns entre marcas de moda, luxo e beleza? Veja como diferenciar sua empresa mesmo que ela represente um deles.
When I started looking for a job after the MA, I must have sent my CV to dozens of places, in less than a month. I didn’t get any feedback apart from those automatic replies and didn’t even get an invitation for an interview. I also contacted many recruiters, some of them replied, a few…
É impossível imaginar a sociedade de consumo sem a atuação do marketing e inviável vender qualquer tipo de produto, sobretudo na moda, sem desenvolver uma estratégia. Não há mais espaço para o marketing intuitivo e ele se tornou tão importante para uma empresa de moda quanto o corte da roupa. Chamar a atenção de um…
A couple of months ago, it was widely reported that a Birkin bag was a better investment than gold, with its value increasing more than 500% in the last 35 years, following a study by Baghunter. I don’t know if the report is accurate, but it made me think about the relevance of handbags for…
O Cara Comum é o arquétipo que representa o desejo por conexão com os outros e o sentimento de pertencimento. Veja como trabalhar o seu branding.