Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
Similar Posts
Icon: Catherine Deneuve
Catherine Deneuve is the perfect translation of the French beauty. Whilst her delicate features fascinated audiences in the past, today she is the spokesperson for ageless beauty. An eternal icon.
Want to Try: Rose Water
Have you ever heard about rose water properties? After reading about it, I was curious and did some research only to find out that it’s an ancient beauty ritual! There is some controversy about who started to use it first – Arabs, Indians or Bulgarians – but the fact is they all agree about how…
O Posicionamento de Tom Ford
Este post foi inspirado no vídeo do extinto Style.com em que Tim Blanks revive o boom de Tom Ford na Gucci, na 2ª metade nos anos 90, e também por uma foto da campanha de Fall 1996 que encontrei organizando minha coleção de Vogues antigas (coloquei lá no Instagram). Georgina Greenville com aquele longo de jérsei branco recortado estrategicamente continua causando impacto! Naquele…
Pleasure to Meet: Fresh
The first product from Fresh that I tried was the Sugar Lip Treatment, that I got as a sample at Sephora and immediately fell in love with. I hate the feeling of dry lips and have tested tons of lip balms but this really stood out as the moisture effect lasts for hours! The tinted…
Archetypes: The Ruler
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All of them embody the Ruler archetype. You already understood it symbolises control, leadership, responsibility and status. The main motivation is the willing to put an order in chaos and a desire to bring…
Pleasure to Meet: Boscia
My first contact with Boscia products was in New York, in 2012, as one of those incredible samples you receive at Sephora. When I tried the charcoal based Detoxifying Black Cleanser I was amazed and immediately went online to search about the California brand. Boscia means Botanical Science with Advanced technology and it was originally developed in Japan,…