Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
Anteriormente, falei sobre a importância de criar laços emocionais com o consumidor e de como uma identidade definida é fundamental para comunicar os valores da marca. Defini-la, porém, não é apenas dizer qual o público-alvo e o posicionamento, é a definição da essência desta marca. E como acontece este processo? Através do estudo dos arquétipos. A palavra…
Dior and Yves Saint Laurent have a historic relationship. In addition to Yves have worked alongside Christian and being his replacement, the two maisons are icons of French fashion. The similarities definitely exist, but do the brands compete for the same audience? From the archetypical point of view, both are the Lover, which is very…
She brought a new beauty ideal to fashion, went from heroin chic muse to Playboy bunny and for over 25 years has influenced designers, brands and everybody else with her absolute cool, ‘couldn’t care less’ attitude. Kate Moss is the ultimate icon!
Da faculdade de jornalismo e meu sonho de trabalhar com moda até como vim parar em Londres e meu trabalho com archetypal branding: minha trajetória profissional!
You probably have heard about Korean beauty and its wonderful products, but if you live in the UK finding a place specialised in KBeauty that also guides the consumer on what to purchase is not easy. Until now! Luckyface, the KBeauty e-tail founded by Emilie Le curates the best products in a way that you…
The first product from Fresh that I tried was the Sugar Lip Treatment, that I got as a sample at Sephora and immediately fell in love with. I hate the feeling of dry lips and have tested tons of lip balms but this really stood out as the moisture effect lasts for hours! The tinted…