Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
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Cadê a Criatividade da Moda?
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Pleasure to Meet: Boscia
My first contact with Boscia products was in New York, in 2012, as one of those incredible samples you receive at Sephora. When I tried the charcoal based Detoxifying Black Cleanser I was amazed and immediately went online to search about the California brand. Boscia means Botanical Science with Advanced technology and it was originally developed in Japan,…
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If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the one to ‘blame’. Since he was named creative director in 2009, the French makeup artist has transformed the campaigns’ image and has developed a series of products that renewed the interest on the…
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Pleasure to Meet: Laura Mercier
The Tinted Moisturizer, Secret Camouflage and Lip Kisses (I’m a fan!) from Laura Mercier are absolute hits with makeup fans and awarded many times by beauty experts. Nothing bad for someone who wanted to study art and ended up doing art on faces! When Laura left the Provence and moved to Paris, the art school…
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Everybody is talking about sustainability in fashion but it is still hard to find spaces that sell a good selection of ethical brands. Enters Modafirma, a platform for sustainable fashion, beauty and homeware founded by Angela Ene that gathers partners with unique stories to tell, creating a global shopping emporium in one online address. Here…