Archetypal Branding: The Jester
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Jester in your brand positioning.
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Brands We Love: Philosophy
The name Philosophy has always been highly suggestive and since I tried the first product (my beloved lip balm Kiss Me) I understood why the brand’s founder, Cristina Carlino, chose the name. The goal was to be a hybrid between over the counter cosmetics and dermatological solutions, making ‘backed by science’ formulas accessible to a…
Pleasure to Meet: Boscia
My first contact with Boscia products was in New York, in 2012, as one of those incredible samples you receive at Sephora. When I tried the charcoal based Detoxifying Black Cleanser I was amazed and immediately went online to search about the California brand. Boscia means Botanical Science with Advanced technology and it was originally developed in Japan,…
Accessories for Pet Lovers
It all started when I met Hector Browne, the dog-shaped bag from Thom Browne, who strolled around with Cathy Horyn during Paris Fashion Week, last March. Recently, I had the chance to see it up close (in leather, like the picture above) and realised that pets, especially cats, are having a moment as accessories. Here’s…
Tea Etiquette
Yes, it’s true, tea is a big part of the British culture and in every social or professional meeting there will be someone asking if you’d like a ‘cuppa’ (the short, cute abbreviation for a cup of tea). In the workplace, coffee may be popular, but tea is still king and I’ve seen people having…
Entrepreneurial Lessons: Marie Drago, Gallinée
I discovered Gallinée when I was doing a research for the post about probiotic skincare and immediately were hooked about the science behind the products and the fact that the brand, launched about 2 months ago, was funded by a Kickstarter campaign. That’s an entrepreneurial story worth sharing! So, this week I met the lovely Marie…
Cadê a Criatividade da Moda?
Quando os primeiros sinais da crise econômica começaram a aparecer com força, muitos analistas do setor das artes diziam que períodos difíceis são muito desafiadores em termos de criatividade e anunciavam que boas surpresas iam aparecem. Bem, falo setor das artes de uma forma genérica, que englova moda, cinema, literatura, design e afins, apesar que…