Archetypal Branding: The Creator
Series of 12 videos about my work with archetypes in branding. Discover how to apply the Creator in your brand positioning.
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Tea Etiquette
Yes, it’s true, tea is a big part of the British culture and in every social or professional meeting there will be someone asking if you’d like a ‘cuppa’ (the short, cute abbreviation for a cup of tea). In the workplace, coffee may be popular, but tea is still king and I’ve seen people having…
Good Bye, Vogue
Once upon a time, there was a girl that loved fashion magazines, particularly American Vogue. To find out who was on the cover, to flip the pages, to admire Grace Coddington’s editorials, to read about designers of the moment and to check the new campaigns from beloved brands was a pleasure and also a way…